Note: The job is a remote job and is open to candidates in USA. System1 is a global marketing decision-making platform that helps brands measure and understand whether their marketing works. The Media Relations Manager will build the company’s media presence and generate quality leads through earned media, speaking engagements, and industry awards, while managing press outreach, thought leadership content, reporting, and cross-functional communications.
Responsibilities
- Handle day-to-day media relations, both responsive (inbound requests, HARO/Qwoted-style platforms) and proactive (storymining from daily news and System1’s testing platforms for real-time commentary opportunities)
- Cultivate and maintain relationships with reporters, journalists, and key industry influencers; build and maintain targeted media lists segmented by beat (adtech/martech, advertising trade press, business press)
- Prepare media briefers, Q&A docs, and talking points ahead of interviews and press engagements
- Manage media attendees and press logistics at events (System1-hosted and third-party conferences)
- Monitor industry and competitor coverage to spot newsjacking opportunities and track share of voice
- Support crisis/reactive communications and rapid-response messaging as needed
- Draft owned materials like press releases, bylined articles and quotes
- Partner with subject matter experts internally to surface story angles from System1 research and product data
- Identify and manage the pipeline of speaking opportunities (conferences, podcasts, panels) alongside System1’s Partnerships team
- Draft and submit award entries promoting System1’s technology, executives and campaigns and thought leadership
- Support the preparation of monthly PR recaps reporting on media coverage, share of voice, and PR-sourced lead attribution
- Maintain internal documentation of all media coverage and work with the Digital Coordinator to add relevant media coverage to System1’s website and social schedule
- Serve as a connective point between Marketing, Partnerships, and Commercial to ensure media wins are surfaced into sales enablement materials and channels like LinkedIn
Skills
- Location: NYC, Chicago or LA
- * 3–5 years of experience in media relations, PR, or communications, ideally agency or in-house at a B2B, martech/adtech, or research/insights company
- * Demonstrated track record of securing coverage in relevant trade and business press (e.g., Ad Age, Adweek, Digiday, Campaign US, Marketing Dive, PRWeek, WSJ/business press a plus as well as other key verticals)
- * Experience managing conference speaking pipelines and/or awards submissions
- * Strong writing skills across press releases, media briefers, and spokesperson talking points
- * Comfortable working cross-functionally with sales teams to connect PR activity to commercial impact
- * Familiarity with media monitoring/coverage tracking tools like Meltwater
Benefits
- Competitive salary + bonus scheme
- Health Insurance / Medical Insurance / Dental Insurance
- Pension / 401K Plan
- Flexible working arrangements (hybrid)
- Educational reimbursement opportunities
- Unlimited opportunities to interact with some of the leading thinkers in advertising and marketing fields
- A Recognition Scheme to say thank you!
- Regular socials, including summer and winter parties.
- Financial Health checks
- Wellbeing resources, including “de-clutter days” for your personal and professional needs.
Company Overview