Note: The job is a remote job and is open to candidates in USA. CTG is seeking a Global Media Planner & Analyst for a client. The role supports global media planning and integrated campaigns across B2B, B2C, Corporate, and Sports Marketing by developing audience insights, campaign strategies, and media recommendations. The position also analyzes campaign performance and translates research and data into actionable reports and presentations.
Responsibilities
- Develop audience insights and targeting strategies using research, media platforms, and agency resources
- Support global media planning and integrated campaigns across B2B, B2C, Corporate, and Sports Marketing
- Develop campaign briefs, media recommendations, and optimization strategies
- Analyze media performance, KPIs, reach, frequency, audience, and campaign results
- Translate data and research into actionable insights, reports, and presentations
- Collaborate with global marketing teams, media teams, and agency partners
Skills
- Media planning, audience targeting, media analytics, campaign reporting, and performance measurement
- Strong analytical, problem-solving, organizational, and communication skills
- Microsoft Excel and PowerPoint proficiency
- Ability to use AI tools for research, analysis, efficiency, and deliverable development
- Knowledge of audience research platforms such as GWI and competitive intelligence tools such as Pathmatics is a plus
- 3+ years of professional experience in media, marketing, advertising, media analytics, or a related field
- Understanding of media channels, audience targeting, reach, frequency, pricing models, and performance metrics
- Experience with global or digital media campaigns preferred
Benefits
- Hybrid work is preferred; remote work may be considered
Company Overview