Note: The job is a remote job and is open to candidates in USA. Outside Interactive, Inc. is a premier hub for active lifestyle enthusiasts, providing content and experiences to more than 70 million outdoor, wellness, and endurance enthusiasts each month. The Media Planner will develop and manage integrated digital media plans, coordinate campaign products and inventory, and support strategy, reporting, and optimization for advertising partners. This role also collaborates with creative, sales, marketing, trafficking, and product teams while identifying opportunities to use AI tools in media planning workflows.
Responsibilities
- Assist in digital media strategy development for the Outside Sales organization and all advertising partners
- Develop and manage digital media plans
- Reserve and/or book campaign products across a variety of platforms
- Manage agency templates, product specs, and reporting standards
- Collaborate closely with the Creative Strategists, Client Solutions Partners, Custom Content and Sales teams
- Work with ad traffickers and product teams on available inventory and offerings
- Identify opportunities to integrate AI tools into planning, reporting, and optimization workflows to improve speed and accuracy
- Other responsibilities as assigned
Skills
- 2+ years of experience in a digital media planning/buying position
- Bachelor's degree in related field or equivalent work experience
- Experience with campaign management and ad serving technology: FatTail/AdBook (or other order management systems), Permutive, DoubleClick/Google Ad Manager, Innovid, Prisma, Google Analytics
- Solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.), Slack and/or Google Workspace
- Experience analyzing audience data and developing audience targeting strategies
- Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
- Self-starter with strong planning, organizational, and time-management skills; comfortable working with minimal direction and delivering plans ahead of deadline
- Strong written and verbal communication skills
- Proven ability to develop and maintain strong professional relationships with colleagues and vendors
- Experience managing multiple, competing priorities, duties and/or projects, with proven ability to accommodate evolving responsibilities and last-minute changes
- Comfort integrating AI tools into daily workflows — using tools like Claude, ChatGPT, or similar to speed up research, draft media plans, analyze campaign data, or streamline reporting
- Salesforce experience a plus, but not required
- Good presentation skills a plus
Benefits
- Additional compensation may include a bonus or commission.
- Health care
- Vision
- Dental
- Retirement
- Flexible Time Away
- Sick leave
Company Overview