Note: The job is a remote job and is open to candidates in USA. Bullseye Strategy is a media-focused company seeking a Media Planner to shape and execute effective advertising campaigns. The role involves understanding business priorities, reaching target audiences, and evaluating campaign success while collaborating with the media team and other stakeholders.
Responsibilities
- Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements
- Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest
- Rich media and online video placements
- Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile -
- Lead campaign activation across all of the above mediums
- Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management
- Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising
- Optimize the campaigns with media vendors ongoing
- Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied
- Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients
- Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations
- Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period
- Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit
- Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together
- Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans
- Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve
- Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies
Skills
- Strong analytics skills and a proven ability to synthesize data from multiple sources, identify trends, concisely report meaningful findings, and use data to drive strategy
- Excellent attention to detail, thoroughness, and organizational abilities
- Ability to function in a quick and organized manner and to handle multiple deadlines with proficiency in a fast-paced environment
- Excellent writing, editing, and communication skills
- Experience with Google Marketing Platforms, BI tools, Linkedin Advertising Platform, Meta Business Manager, Campaign Manager 360 (DCM), and Google Suite required
- 3+ years of media planning and/or buying experience
- Empathy
- Adaptability
Company Overview