Note: The job is a remote job and is open to candidates in USA. The client is a lead generation company serving the U.S. insurance and home services markets. The Media Buying Expert will evaluate and optimize paid advertising campaigns, primarily on Meta, to improve lead generation efficiency, reduce customer acquisition costs, and increase profitability.
Responsibilities
- Evaluate and optimize Meta advertising campaigns targeting U.S. consumers
- Review campaign structure, audience targeting, bidding, creative, and other performance drivers
- Assess existing paid media campaigns and identify opportunities to reduce customer acquisition costs
- Identify opportunities to improve lead generation efficiency and campaign profitability
- Recommend and test improvements to advertising creatives and messaging
- Analyze campaign performance data and determine key drivers of acquisition costs
- Provide actionable recommendations for improving media buying strategy and execution
- Advise on opportunities across native advertising platforms such as NewsBreak and Outbrain, where applicable
Skills
- Required: Media buying experience on Meta in the U.S. market
- Demonstrated experience optimizing paid campaigns for customer acquisition and lead generation
- Strong understanding of campaign targeting, creative optimization, testing, and performance analysis
- Required: Experience with lead generation in either the insurance or home services industry
- Strong analytical skills with the ability to translate campaign data into actionable optimization recommendations
- A plus: Experience with native advertising platforms such as NewsBreak or Outbrain
Benefits
- Remote work
Company Overview