Note: The job is a remote job and is open to candidates in USA. LeadJuice helps alternative integrative medicine practice owners build profitable, systemized businesses through marketing, operations, and training. The Media Buyer manages paid campaigns, creative testing, bid strategy, landing page alignment, and tracking to generate qualified leads that convert into booked calls at sustainable costs. The role owns campaign performance across assigned accounts, identifies funnel issues early, conducts disciplined testing, and reports weekly results.
Responsibilities
- You own your accounts: Every offer, campaign, or project assigned to you is your responsibility from launch through performance. Budget utilization, creative testing, bid strategy, and landing page alignment are yours to manage. Underperformance in your portfolio is not a circumstance. It is a problem you are expected to identify and address before it is flagged to you
- You know your numbers: At any point in the week, you know your CPL, landing page conversion rate, and cost per booked call across your active accounts. You do not wait for the weekly report to find out where you stand. You track this in real time. If you are trending Yellow on any benchmark, you adjust your approach before the week closes, not after
- You flag funnel problems early: If a campaign is bleeding spend with no qualified return, if a landing page is converting below 5%, if lead quality from a particular funnel is producing high DQ rates upstream in PC, you surface it. Early. You do not sit on that information waiting for a review cycle. You escalate to the Marketing Manager the moment you identify a pattern, with a clear description of what you are seeing and what you have already tried
- You test with discipline: New creatives, new angles, new audiences, and new offers follow a structured test protocol. You do not run parallel untested changes that make attribution impossible. You know what you are testing, why you are testing it, and what a result looks like before you launch. Random experimentation is not optimization. Untraceable changes are not tests
- You work the LPO process: The Landing Page Optimization review is not optional. A landing page converting below the benchmark is your problem, even if you did not write the copy. You are accountable for the output, not just the spend
- You submit reports on time: Weekly performance reports are submitted to the Marketing Manager each week: every active account, every campaign, on time. The report is not a formality. It is how the team knows what is working, what is not, and where attention is needed. A late or incomplete report is a flag
- Weekly: CPL, landing page conversion, and cost per booked call pulled from the Funnel Truth Dashboard and ad platforms. The Marketing Manager reviews all active accounts each week. Any account trending outside the benchmark is flagged for the following check-in
- Portfolio review with the Marketing Manager. Campaign strategy, avatar alignment, funnel-level performance, and forward-looking budget decisions are discussed
Skills
- United States
- Full-Time
- Remote
- $3,000 - 5pm EST working hours
Benefits
- Remote work arrangement
- Bonus structure implemented after 6 months
Company Overview