Note: The job is a remote job and is open to candidates in USA. Students for Life of America is hiring a Marketing Writing Manager to lead its Marketing Writing Team within the Communications Department while producing high-quality marketing content. The role translates marketing strategy into content plans, campaigns, and deliverables; manages writing workflows and team development; and collaborates across departments to ensure content is effective, accurate, and on-brand.
Responsibilities
- Lead and manage the day-to-day operations of the Marketing Writing Team
- Assign writing projects based on team capacity, expertise, deadlines, and organizational priorities
- Establish and maintain writing workflows, timelines, priorities, and production standards
- Coach, develop, and provide constructive feedback to members of the writing team
- Set expectations for quality, timeliness, responsiveness, and ownership
- Monitor team workload and identify capacity issues or gaps before they affect deadlines
- Develop systems that allow the writing team to produce high-quality content efficiently and consistently
- Serve as the primary point of coordination for writing projects within the Marketing Department
- Work closely with the Director of Marketing to translate marketing priorities into written content strategies
- Develop content plans and messaging approaches for campaigns, initiatives, launches, events, and organizational priorities
- Help determine the appropriate audience, message, tone, platform, and content type for each marketing initiative
- Develop campaign briefs and writing assignments that give writers clear objectives and expectations
- Identify opportunities to repurpose and maximize existing content across multiple platforms
- Anticipate upcoming organizational needs and proactively develop content plans
- Collaborate with marketing leadership to ensure written content supports broader organizational goals
- Personally write high-priority, complex, strategic, or time-sensitive marketing content
- Write and edit persuasive marketing materials across a variety of formats
- Develop campaign messaging, emails, website copy, scripts, social media content, talking points, and other marketing materials
- Edit and strengthen drafts produced by members of the writing team
- Provide substantive feedback on messaging, structure, audience, persuasion, clarity, and effectiveness
- Rapidly revise content based on feedback from executive leadership and department heads
- Maintain the ability to step in and produce content when workload or deadlines require it
- Work with departments across SFLA to understand organizational priorities and translate them into effective marketing opportunities
- Serve as a strategic writing partner to department leaders and subject-matter experts
- Attend relevant meetings to understand upcoming initiatives, campaigns, events, and priorities
- Ask the right questions to identify the purpose, audience, desired action, and messaging strategy behind each request
- Balance departmental requests against broader marketing priorities and available team capacity
- Help departments understand how to effectively communicate through marketing channels
- Partner with the Copy Editor to ensure content meets SFLA's Lexicon, Style Guide, brand voice, and editorial standards
- Review content for strategic effectiveness, accuracy, tone, audience, and messaging
- Ensure appropriate fact-checking and source verification occurs before publication
- Identify messaging inconsistencies and work with the team to resolve them
- Maintain high standards for written content across all marketing channels
- Establish effective and responsible AI-assisted writing workflows using Copilot and other approved tools
- Train and coach team members on appropriate AI use in the writing process
- Use AI to accelerate research, drafting, editing, repurposing, and content development while maintaining human ownership of the final product
- Ensure AI-assisted content is reviewed for accuracy, tone, Lexicon, Style Guide compliance, and organizational context
- Continue evaluating opportunities to improve writing team efficiency through technology
- Manage writing projects and deadlines through Asana or other approved project management tools
- Maintain visibility into current, upcoming, and overdue writing assignments
- Coordinate deadlines with design, marketing, events, communications, and other relevant teams
- Identify potential bottlenecks and proactively resolve them
- Ensure final content is delivered on time and ready for publication or distribution
Skills
- 6+ years of professional writing, marketing, communications, or related experience
- Strong judgment and discretion when handling sensitive organizational information
- Ability to work independently while collaborating effectively across departments
- Ability to rapidly produce high-quality content and efficiently incorporate feedback
- Familiarity with Microsoft Office Suite and project management platforms such as Asana
- Ability to manage multiple competing priorities and deadlines
- Strong project management and organizational skills
- Demonstrated ability to write persuasive content for specific audiences and desired actions
- Exceptional writing, editing, research, and communication skills
- Strong understanding of marketing strategy and how content supports campaigns and organizational goals
- Demonstrated experience writing marketing content across multiple formats and platforms
- A strong writer who also thinks like a marketer
- Someone who is passionate about the pro-life mission and aligned with the values of Students for Life
- Someone who embraces SFLA's core values of excellence, tenacity, and innovation
- A leader who can provide clear, constructive feedback while maintaining high standards
- Someone who is highly organized, entrepreneurial, adaptable, and comfortable working in a fast-paced environment
- A proactive problem solver who does not wait to be told what needs to happen next
- A strategic thinker who can identify what an audience needs to hear and how they need to hear it
- Someone who can turn a broad idea into a clear writing strategy and actionable assignments
- A working manager who enjoys producing content rather than simply delegating it
- Experience with AI-assisted writing tools, particularly Microsoft Copilot, preferred
- Experience in nonprofit, advocacy, political, or mission-driven organizations preferred
- Strong political knowledge and familiarity with political vernacular strongly preferred
- Experience managing or mentoring writers preferred
Benefits
- Fully remote work
Company Overview