Note: The job is a remote job and is open to candidates in USA. Highmark Health is the employer for this marketing technology role within its marketing and experience department. The Marketing Technologist will advance and manage the MarTech ecosystem, integrate AI and other platforms, optimize operational processes, and coordinate technology roadmaps, vendor relationships, budgets, training, and cross-functional alignment.
Responsibilities
- Technology: Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies. Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users. Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas (such as customer relationship management, digital, research, media, in-house agency leaders, IT, data analytics, compliance, and procurement)
- Process: Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology. Active participation in department and company-wide engagement and working norms meetings with an eye toward constant improvement and efficiency efforts leveraging marketing technology and process solutions
- People: Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process. Act as an important listening engine and feedback loop for barriers preventing adoption and usage, which can be unpacked, road mapped and addressed for iterative improvement
- Enterprise Alignment: Actively participate in cross-functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions
- Other duties as assigned or requested
Skills
- 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting
- 5 years of experience in business & operational process optimization within a marketing context
- 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools
- 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)
- 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them
- Exceptional verbal, written, and interpersonal communication skills, with a focus on influence and emotional intelligence
- Strong technical acumen, especially in marketing operations technology, customer relationship management solutions, digital marketing, and AI applications
- Excellent strategic thinking, problem-solving, and analytical skils with a data-driven approach to work
- Ability to collaborate and work cross-functionally
- Proficiency in project planning, goal-setting, budget management, and performance metrics
- Ability to drive continuous improvement and innovation within the department
- Ability to represent marketing interests in wider corporate strategy and planning discussions
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms
- Ability to effectively drive change management and communicate product capabilities and benefits with internal business partners
- Bachelors degree in marketing, business administration, technology management, or related field OR Relevant experience and/or education as determined by the company in lieu of bachelor's degree
- 0% - 25%
- Teaches / trains others Occasionally
- Travel from the office to various work sites or from site-to-site Rarely
- Works primarily out-of-the office selling products/services (sales employees) Occasionally
- Physical work site required Occasionally
- Lifting: up to 10 pounds Occasionally
- Lifting: 10 to 25 pounds Occasionally
- Lifting: 25 to 50 pounds Rarely
- 1 year of proven experience in using technology and AI in a marketing context
- Masters degree in marketing, business administration, technology management, or related field
- Technology management certification
- Human centered-design and design thinking certifications
- Project management certification
Benefits
- Remote work arrangement
Company Overview
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