Note: The job is a remote job and is open to candidates in USA. Farmers Insurance is an organization focused on helping customers achieve peace of mind through insurance and related services. The Marketing Strategy & Performance Consultant supports marketing planning, forecasting, performance measurement, investment optimization, and growth strategy across Farmers’ growth channels. The role translates complex data into actionable recommendations and collaborates with Marketing, Finance, Analytics, agency partners, and business leadership.
Responsibilities
- Support monthly, quarterly, and annual marketing planning and forecasting processes
- Monitor forecast-to-actual performance and identify risks, opportunities, and emerging trends
- Partner with stakeholders to evaluate business scenarios and support strategic planning discussions
- Analyze marketing performance across channels, products, and lines of business
- Track key performance indicators, including volume, conversion, cost efficiency, and ROI
- Translate data into actionable recommendations for business leaders and marketing stakeholders
- Identify key drivers of performance and communicate findings to influence business decisions
- Evaluate marketing investment strategies and recommend opportunities to improve performance
- Support budget allocation decisions through financial and performance analysis
- Conduct channel, audience, and campaign evaluations to identify opportunities for growth and efficiency
- Monitor market and business trends to provide data-driven recommendations on future investments
- Support the prioritization, design, execution, and analysis of marketing measurement initiatives with Analytics and Media stakeholders
- Measure the business impact of marketing initiatives and provide recommendations based on findings
- Prepare executive-level presentations, reports, and business reviews
- Synthesize complex analyses into clear, concise business insights and recommendations
- Support leadership with ad hoc analyses related to marketing performance, business planning, and strategic initiatives
- Present findings and recommendations to stakeholders across multiple levels of the organization
- Evaluate emerging marketing channels, customer acquisition opportunities, and growth initiatives
- Support business cases for strategic initiatives and marketing innovation
- Partner with internal and external teams to assess and scale promising growth opportunities
Skills
- * Bachelor's degree in Marketing, Business, Economics, Statistics, Finance, Analytics, or a related field
- * 5-7 years of experience in marketing analytics, business analytics, marketing strategy, financial analysis, or related disciplines
- * Strong analytical and problem-solving skills with experience working with large datasets
- * Experience developing business presentations and communicating insights to stakeholders
- * Advanced proficiency in Microsoft Excel and PowerPoint
- Sits or stands for extended periods of time, up to a full work shift
- Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping
- Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance
- Listens to, interprets, and differentiates auditory information (e.g. others speaking) at normal speaking levels with or without correction
- Visually verifies and reads information
- Visually locates material, resources and other objects
- Ability to operate a computer for extended periods of time, up to a full work shift
- Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift
Benefits
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
- Meaningful volunteer projects
- Hybrid work environment with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office
- Remote work may be considered for applicants beyond fifty (50) miles of a Farmers corporate office
Company Overview