Note: The job is a remote job and is open to candidates in USA. PPM Works, Inc. is a full service Microsoft Work Management and Project and Portfolio Management consultancy. They are seeking a talented and results-driven Marketing Senior Associate to develop and implement strategic marketing initiatives that drive brand awareness, generate leads, and support revenue growth.
Responsibilities
- Execute comprehensive marketing plans that align with the company's business goals and objectives
- Conduct market research and analyze data to identify market trends, customer needs, and competitive landscape
- Develop and manage digital marketing campaigns across various channels, including email, social media, and search engines
- Create content for marketing collateral, website, and social media platforms that aligns with the company's brand messaging and tone
- Work with the sales team to develop lead generation campaigns that support revenue growth
- Track ROI to ensure marketing initiatives are effective
- Maintain the company website and add or edit pages as needed
Skills
- Bachelor's degree in Marketing, Communications, or related field
- 3-5 years of experience in a marketing role, preferably in a consulting services or B2B environment
- Strong project management skills and ability to multitask in a fast-paced environment
- Experience with digital marketing tools, such as Google Analytics, Google Tag Manager, Bing Analytics, CRM systems and more
- Excellent written and verbal communication skills
- Creative thinker with the ability to develop innovative marketing solutions
- Work with the sales team to identify areas for improvement in the lead qualification process and implement changes to improve conversion rates
- Hunger to learn new skills and able to pick up skills and concepts quickly
Company Overview