Note: The job is a remote job and is open to candidates in USA. HomeHudl is a PropTech startup redefining the real estate experience through dynamic matching technology. They are seeking a Marketing Research & Strategy Intern to conduct thorough market research and develop a go-to-market strategy for their services, focusing on both consumer and agent sides of the marketplace.
Responsibilities
- Market Sizing: Estimate the addressable market for both sides, with your assumptions stated and your sources cited. We would rather see a defensible range than a confident wrong number
- Competitive Landscape: Map who else is competing for these users, how they position, what they charge, and where they are vulnerable
- Audience Research: Build evidence-backed profiles of our target segments. What triggers the search, what they fear, what language they use, and where they already spend attention. Primary research (interviews, forums, surveys) is strongly encouraged
- Channel Assessment: Evaluate channels on reach, cost, credibility, and fit. Include the ones we should reject and explain why
- Positioning & Messaging: Recommend a core positioning statement and the message hierarchy for each audience
- Channel Strategy: A prioritized sequence with rationale. What we do first, what we do only after something is proven
- Budget Model: Recommended allocation with expected cost per acquisition and the assumptions behind it
- Measurement Framework: The metrics that would tell us the plan is working, and the leading indicators that would tell us early
- Executive Presentation: Present and defend the plan to the founders
- AI-Assisted Research: Familiarity using Claude to synthesize sources, pressure-test assumptions, or draft and refine analysis is a big plus
Skills
- Work Authorization & Location: This position is open only to candidates currently authorized to work in the United States who reside on the West Coast (PST). We cannot provide visa endorsements or sponsorship (including F-1 OPT/STEM OPT) at this time
- Portfolio / Proof of Work: To be considered, you must provide evidence of prior research or strategic writing, preferably linked within your resume. A market analysis, a competitive teardown, a consulting-style case deck, a research paper, or a class capstone all count. This is the primary basis for selection, so send your strongest analytical work rather than your broadest sample. We are looking for candidates who can turn messy information into a clear recommendation
- Real life experience with military relocations/military family
- Aspiring Professional: A student or recent graduate in marketing, business, economics, communications, or a related field, looking for high-impact experience in a tech startup
- Rigorous Thinker: You cite sources. You distinguish what you found from what you assumed. You are comfortable saying a question cannot be answered with the data available
- Clear Writer: You can compress a week of research into one page a busy founder will actually read
- Self-Directed: This is a remote role with a broad mandate and a short clock. You will need to scope your own work between syncs
- PST Synchronized & Flexible: You are located on the West Coast and available for our mandatory weekly sync on Thursdays from 6:30 PM to 7:30 PM PST. Outside of this, we offer flexible hours
- AI-Assisted Research: Familiarity using Claude to synthesize sources, pressure-test assumptions, or draft and refine analysis is a big plus
- Familiarity with military relocation (PCS) culture, the real estate industry, or two-sided marketplace dynamics
Company Overview