Note: The job is a remote job and is open to candidates in USA. Akkodis is hiring a Marketing Program Specialist to support MarTech initiatives. The role facilitates collaboration across Marketing, Data Engineering, Analytics, and external partners, translating business needs into product requirements and coordinating initiatives from discovery through launch. It also manages the MarTech backlog, supports data integrations and governance, and ensures launch readiness and post-launch validation.
Responsibilities
- The primary functions of this role, include but are not limited to: Manage and prioritize the MarTech backlog based on business value, technical dependencies, level of effort, and broader company priorities
- Lead discovery and requirements development for new marketing capabilities, integrations, data feeds, and platform enhancements
- Coordinate cross-functional delivery across internal teams and external vendors and partners, ensuring alignment on scope, ownership, dependencies, and timelines
- Partner with Data Engineering and Analytics teams on data feeds and datasets that enable segmentation, reporting, measurement, and other marketing use cases
- Lead launch readiness and post-launch validation for MarTech initiatives
- Maintain clear product documentation, requirements, roadmap priorities, decisions, and project status for stakeholders
- Ensure data privacy, consent, and governance requirements are considered as part of product requirements and solution design
Skills
- 5+ years of experience in Product Management, Product Ownership, Marketing Technology, Marketing Operations, or a related role
- Experience owning or supporting technology products that sit at the intersection of Marketing, Data Engineering, and Analytics
- Demonstrated ability to translate business needs into clear technical requirements, user stories, acceptance criteria, and product scope
- Experience managing product backlogs, prioritization, roadmap planning, and cross-functional delivery
- Strong understanding of modern MarTech ecosystems, including marketing automation, customer data, attribution, and related technologies
- Experience working with customer engagement or marketing automation platforms
- Familiarity with cloud data platforms and an understanding of how data feeds, integrations, APIs, and pipelines support marketing use cases
- Experience coordinating work across multiple internal teams, vendors, agencies, and technology partners
- Strong communication and stakeholder-management skills with the ability to bring clarity to ambiguous or complex initiatives
- Highly organized, proactive, and comfortable managing multiple projects and priorities at once
- CSPO certification
- Familiarity with Snowflake, Braze, Paytronix, Olo, Microsoft suite
Benefits
- Medical
- Dental
- Vision
- Life insurance
- Short-term disability
- Additional voluntary benefits
- An EAP program
- Commuter benefits
- A 401K plan
- Paid Sick Leave or any other paid leave required by Federal, State, or local law, for eligible associates
- Holiday pay where applicable
Company Overview
Company H1B Sponsorship