Note: The job is a remote job and is open to candidates in USA. H&R Block provides financial products and services that help people build stronger financial futures. The Marketing Program Manager will lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives for the Financial Services business unit, aligning cross-functional teams and ensuring initiatives launch on time and within budget.
Responsibilities
- Lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives across the Financial Services business unit
- Partner with GTM Strategy and marketing leaders to develop project plans, timelines, milestones, deliverables, and launch requirements
- Align cross-functional teams around priorities, objectives, dependencies, and key campaign milestones
- Coordinate work across marketing, product, lifecycle marketing, creative, operations, finance, legal, and compliance teams to drive seamless execution
- Facilitate project meetings and working sessions to maintain momentum, accountability, and stakeholder alignment
- Monitor initiative progress, identify risks and blockers, and proactively drive resolution
- Manage project documentation, campaign timelines, and execution plans throughout the project lifecycle
- Ensure campaigns and initiatives launch on time, within budget, and in support of business objectives
- Provide regular status updates, reporting, recommendations, and budget visibility to marketing leadership
- Foster collaboration, transparency, and adaptability while helping teams navigate competing priorities and evolving business needs
Skills
- Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience
- 5+ years of experience in project management, program management, marketing operations, campaign management, or a related discipline
- Proven experience leading complex, cross-functional initiatives from planning through execution
- Strong organizational, project planning, and prioritization skills with the ability to manage multiple workstreams simultaneously
- Demonstrated success coordinating diverse stakeholders and navigating competing priorities in a fast-paced environment
- Excellent verbal, written, presentation, and stakeholder communication skills, with the ability to influence without direct authority
- Strong problem-solving, risk management, and project management tool proficiency
- Experience supporting integrated marketing campaigns or go-to-market initiatives for financial services, fintech, consumer banking, lending, subscription products, or other regulated industries
- Experience working within a Marketing Operations, Program Management Office (PMO), or similar environment
- Familiarity with Agile marketing methodologies
- Project Management certification (PMP, Agile, Scrum, or equivalent)
- Experience working in a highly matrixed organization
Benefits
- Remote work arrangement
- Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
- H&R Block Retirement Savings Plan (401(k) Plan)
- Employee Assistance Program
- (Virtual) fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate Tax Prep benefit
- Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.
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