Note: The job is a remote job and is open to candidates in USA. ISACA champions the global workforce advancing trust in technology through knowledge, credentials, training, and professional networks. The Marketing Platform Architect designs scalable, data-driven Salesforce Marketing Cloud solutions, translates business and customer data requirements into technical architectures, and partners with Marketing, Analytics, IT, and other stakeholders to improve marketing automation, personalization, governance, and customer journey performance.
Responsibilities
- Design scalable Salesforce Marketing Cloud solutions that support customer acquisition, engagement, personalization, retention, and lifecycle marketing goals
- Translate business objectives, audience requirements, and customer data inputs into journey architecture, segmentation logic, automation flows, technical blueprints, and execution-ready campaign solutions
- Develop customer and enterprise journey maps that identify dependencies, requirements, prioritization considerations, suppression rules, entry and exit criteria, and overlap mitigation strategies
- Build scenario plans, decision logic, default paths, cadence recommendations, wait times, and edge-case handling to support reliable and scalable marketing automation
- Incorporate testing and optimization logic, including A/B testing, tracking requirements, and measurement considerations, into campaign and journey architecture
- Partner with Marketing, Analytics, IT, and other stakeholders to align Salesforce Marketing Cloud initiatives with business priorities, data strategy, and customer experience goals
- Assess data requirements, data availability, integration needs, field usage, object relationships, and API considerations needed to support reliable campaign execution and customer journey delivery
- Support data integrity, migration, cleansing, field decommissioning, and form optimization efforts that affect marketing automation, segmentation, journey entry sources, and customer communications
- Develop and maintain SQL queries, automation activities, contact update processes, and journey entry source logic to support both new and existing customer journeys
- Identify known or potential data issues that may affect marketing campaigns and partner with cross-functional teams to recommend mitigation plans
- Support the use of Data 360, Marketing Cloud Personalization, and related data capabilities to strengthen segmentation, targeting, content personalization, and customer journey performance
- Partner with analytics and data teams to evaluate customer data, behavioral signals, and audience insights that can inform targeted campaigns and lifecycle marketing strategies
- Configure and optimize personalization approaches that enable more relevant customer experiences across marketing automation and engagement channels
- Assess opportunities to improve segmentation logic, audience activation, recommendation strategies, and customer journey performance through available data and platform capabilities
- Build, test, troubleshoot, and optimize Salesforce Marketing Cloud journeys, automations, dynamic content, behavioral triggers, and related technical campaign components
- Develop and maintain SQL, AMPscript, dynamic HTML, and related technical logic needed to support accurate audience selection, message versioning, personalization, and campaign execution
- Create end-to-end testing scenarios to validate journey functionality, audience eligibility, personalization rules, suppression logic, tracking, send readiness, and data updates
- Support responsive email development, Litmus or similar quality review processes, API-supported workflows, and integration troubleshooting as needed
- Assist with building and optimizing marketing forms, including Form Assembly or related intake and data capture tools
- Establish and maintain platform standards, naming conventions, documentation practices, quality assurance guidelines, and reusable solution patterns for Salesforce Marketing Cloud
- Document journey architecture, data dependencies, technical decisions, testing plans, and governance considerations to support campaign consistency, scalability, and knowledge transfer
- Provide technical guidance to marketing stakeholders and cross-functional partners on platform capabilities, solution design options, implementation considerations, and continuous improvement opportunities
Skills
- Bachelor's degree in Marketing, Digital Marketing, Information Systems, Computer Science, Data Analytics, Business, or a related field
- 4+ years of relevant marketing technology, CRM, marketing automation, or Salesforce ecosystem experience, including hands-on Salesforce Marketing Cloud experience
- 3+ years of Marketing Cloud experience, including Email Studio, Automation Studio, Journey Builder, Audience Builder
- Experience with writing SQL (MS SQL) and AMPscript
- Familiarity with HTML, XML, CSS and JavaScript
- Strong understanding of SOAP APIs, REST APIs and integration architectures
- Experience working with through full-lifecycle implementations and/or implementing integrated solutions including SFMC ecosystem
- Hands-on platform experience in Salesforce Marketing Cloud, and/or other SFMC products and ecosystems
- Experience in a technical leadership role designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud
- Experience with both B2C and B2B marketing
- Ability and desire to thrive in a fast-paced, complex, dynamic environment
- Extremely organized and able to manage multiple priorities and across various stakeholders and teams
- Track record of working independently to drive projects to completion in a matrixed environment
- Ability to maintain flexibility and perform at a high level when faced with time constraints
- Strong written and verbal communication
- Ability to present new ideas, approaches, and information clearly and attain buy-in
- Must have the ability to discover, analyze and clearly communicate ideas for action
- Strategic thinker with the ability to leverage data for decision-making, even if data is less than perfect
- Strong teamwork and leadership skills; expected to be both a leader and an individual contributor
- Entrepreneurial, with the ability to invent and stakeholder new processes
- Strong proficiency in Microsoft Office Suite
- Strong understanding of the out-of-the-box Marketing Cloud functionality and the ability to leverage these based on customer requirements
- Comfortable with troubleshooting data and/or ESP issues
- This position may require periodic onsite attendance, either currently or in the future, based on business needs
- Occasional travel may also be required to attend company-sponsored events, meetings, all-hands gatherings, training sessions, or other activities necessary to support the essential functions of the role
- Master's degree in Marketing, Digital Marketing, Information Systems, Computer Science, Data Analytics, Business, or a related field; equivalent experience may be considered
- 6+ years of relevant marketing technology or CRM experience, including experience designing scalable, enterprise-level Salesforce Marketing Cloud solutions in complex or matrixed environments
- Experience working in a complex matrix organization
- Global marketing experience
- Prior experience with associations
- Salesforce Marketing Cloud certification, such as Email Specialist, Administrator, Consultant, or Developer
- Google Analytics 360 and GA4
- SFDC Dataroma/Intelligence
- Fonteva or other E-commerce
- Form Assembly
Company Overview