Note: The job is a remote job and is open to candidates in USA. Talkdesk is a customer experience automation company developing AI-first solutions for customer interactions. The Marketing Operations Specialist will own the operational health of the marketing technology stack, including ABM orchestration, integrations, data enrichment, AI-driven workflows, and CRM routing. The role partners with Marketing, Sales, and Revenue Operations to improve pipeline efficiency and enable self-service reporting and workflows.
Responsibilities
- Serve as the technical owner of our ABM orchestration layer. Translate signals from our intent platform into automated, sequenced actions across our marketing automation platform and CRM, working closely with campaign and field marketing teams to ensure the right programs reach the right accounts at the right moment. Getting this infrastructure right is one of the highest-impact contributions this role makes to the business
- Own the day-to-day health of our martech systems and the workflows, API calls, integrations, and syncs that connect them to keep prospect data moving accurately through the funnel. When something breaks or underperforms, you diagnose it, fix it, and document the resolution so it does not recur
- Design and build automated workflows that use AI capabilities to evaluate qualitative signals, such as demo request notes, intent activity, and unstructured form inputs, alongside firmographic data to produce dynamic lead scores and routing decisions. You write the API calls, design the orchestration logic, test against edge cases, and iterate based on conversion outcomes. Experience shipping something to production is the bar
- Build and manage the workflows that construct a complete, account-level intelligence profile from the moment a prospect engages. That means aggregating first-party behavioral signals, third-party intent data, firmographic context, and web research into a unified view that captures not just the individual contact but the broader buying committee: who across the account is engaging, with what content, and what their activity suggests about organizational priorities and pain points. That intelligence surfaces in the systems where sales and marketing work, so every follow-up is informed, relevant, and timed to the account's buying journey
- Every workflow you build or modify gets documented: field mapping dictionaries, AI orchestration logic, routing rule change logs. Beyond documentation, you actively invest in making the marketing team more self-sufficient, building self-service reporting and dashboards that allow marketers to check campaign performance, list quality, or lead status independently, and creating resources that allow colleagues to troubleshoot routine tasks and leverage AI tools without filing a request
- Full audit of marketing automation-to-CRM field mapping is complete, ownership of inbound routing rules is established, and current ABM workflow patterns are mapped to identify key automation opportunities
- First agentic AI workflow is deployed to staging or production. At least one major ABM orchestration sequence that previously required manual steps is automated. An initial self-service enablement resource or dashboard is delivered to the marketing team
- Lead sync exception rate is at target with a monitoring process that catches regressions before Sales does. ABM orchestration operates as a reliable service layer that campaign and field marketers can brief and trust to execute. Marketing colleagues actively leverage self-service tools and AI workflows independently
Skills
- 3 to 5 years in B2B SaaS Marketing Operations, Revenue Operations, or a systems-adjacent role
- Hands-on marketing automation and CRM administration, including configuring and maintaining MAP-to-CRM syncs
- Demonstrated ability to build and deploy an automated workflow that calls external APIs, whether webhooks, REST APIs, or LLM endpoints, in a production environment
- Native fluency in B2B funnel mechanics: MQL definitions, lifecycle stage transitions, opportunity lifecycles, and attribution models
- Experience coaching or enabling non-technical stakeholders on new tools, AI workflows, or self-service reporting
- Primarily office-environment work, extended periods of sitting or standing, computer-based work. Limited lifting, and equipment usage limited to computer-related equipment (keyboards, mouse, etc.)
- Hands-on administrative experience with intent data platforms, routing engines, and ABM orchestration
- Prior experience building LLM-powered workflows for lead scoring, routing, or qualification
- Comfort reading and writing JSON, working with REST APIs, and debugging integration errors independently
Benefits
- Long-term incentives in the form of equity may be available based on level and role.
- Short-term incentives in the form of a bonus or commission may be available based on level and role.
- Medical, dental, vision, life, and disability insurance.
- Employee Assistance Program (EAP).
- 401(k) plan.
- Exempt employees receive an uncapped paid time off program, subject to manager approval and consistent with business needs.
- Non-exempt employees receive an accrual-based paid time off program, subject to manager approval and consistent with business needs.
- Talkdesk offers 14 paid holidays each year.
- Exempt employees have uncapped paid time off, subject to manager approval and consistent with business needs.
- Non-exempt employees receive sick leave following accrual standards, subject to manager approval and consistent with business needs.
Company Overview