Note: The job is a remote job and is open to candidates in USA. WorkWave is a dynamic company that focuses on innovative marketing solutions. The Marketing Operations Manager will be responsible for optimizing the technical architecture that supports revenue generation, ensuring data integrity, and enhancing operational efficiencies.
Responsibilities
- Serve as the day-to-day administrator for our core marketing tech stack, including Pardot (Salesforce Marketing Cloud Account Engagement), Webflow, GA4, 6sense, ZoomInfo, and DataGroomr
- Maintain seamless integrations between Salesforce, Pardot, and ancillary platforms
- Oversee data flows and field mappings, conducting daily audits of sync error queues to resolve or escalate issues swiftly
- Manage software license allocations, vendor relationships, and renewals across the marketing tech portfolio
- Support the evaluation and onboarding of new tools while maintaining thorough technical documentation
- Build and maintain end-to-end lead lifecycle workflows—from capture, enrichment, and scoring/grading to custom routing rules and SLA monitoring
- Conduct regular database health audits, deduplication scans, and spam cleanups
- Manage data privacy compliance operations, including GDPR/CCPA removal requests
- Build dynamic lists and custom campaign audiences
- Enforce rigorous lead tracking standards (UTM parameters, source attribution) across all channels to ensure full-funnel visibility
- Configure GA4 data streams, event tracking, custom dimensions, conversion goals, and multi-touch attribution reporting
- Identify, evaluate, and implement AI-powered tools to streamline campaign execution, data enrichment, content workflows, and reporting automation
- Act as the primary technical subject matter expert for Sales, IT, and Revenue Operations (RevOps) teams to ensure cross-departmental alignment
Skills
- 5+ years of hands-on experience in Marketing Operations, Sales Operations, or Revenue Operations in a B2B environment
- Strong proficiency with our core technical ecosystem: Pardot (Salesforce Marketing Cloud Account Engagement), Salesforce CRM, Google Analytics 4 (GA4) & Tag Management Systems, 6sense (or comparable ABM/intent data platforms), ZoomInfo (or comparable data enrichment tools)
- Proven experience managing lead scoring, grading, routing, and data hygiene frameworks
- Familiarity with building, documenting, and implementing modern AI-driven marketing workflows
- Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution
- Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation
- Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners
- Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant
- Google Analytics 4 Certification
Benefits
- Casual work environment
- Remote work flexibility
- Remote-first global work community: encourages growth, creativity, and collaboration
- Flexibility of collaborating in the office or the option to work virtually if desired
- Robust benefits package, including health and dental and 401k with company match
- Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
- Up to 4 weeks paid bonding leave
- Tuition reimbursement
- Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
- 24/7 access to virtual medical care with Teladoc
- Quarterly awards based on peer nominations
- Regional discounts and perks
- Opportunities to participate in charitable events and give back to the community
- Employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year
- We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming
Company Overview