Note: The job is a remote job and is open to candidates in USA. Emerald is a fast-growing remote recruitment and talent solutions company that helps U.S. businesses build high-performing teams with top-tier talent from Latin America. They are seeking a Marketing Manager to lead and execute strategic marketing initiatives that strengthen the company’s brand, generate demand, and support business growth.
Responsibilities
- Develop and implement marketing strategies aligned with Emerald’s business goals and growth objectives
- Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, lead generation, and engagement
- Support the development and promotion of new services, offers, or initiatives
- Coordinate promotional activities, partnerships, webinars, events, and other brand visibility efforts
- Ensure consistency in messaging, positioning, and brand presentation across all channels
- Recruit, interview, onboard, train, and develop marketing team members as needed
- Oversee daily marketing operations and provide guidance, feedback, and support to the team
- Set clear expectations, monitor performance, and conduct timely performance evaluations
- Foster a collaborative, accountable, and results-driven team environment
- Manage disciplinary actions and performance issues in accordance with company policy when necessary
- Conduct market research to identify trends, audience needs, competitor activity, and new business opportunities
- Analyze campaign results and marketing performance data to improve effectiveness and ROI
- Evaluate customer behavior, service demand, and market positioning to support strategic decision-making
- Support sales forecasting and strategic planning through data-driven insights
- Review pricing trends and competitive positioning to help refine Emerald’s offerings
- Analyze financial considerations related to marketing initiatives and business growth opportunities
- Create, manage, and monitor marketing budgets
- Ensure marketing resources are allocated effectively and efficiently
- Track KPIs and report on campaign outcomes, pipeline impact, and overall marketing performance
- Continuously improve internal marketing processes, workflows, and reporting systems
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- At least 3 years of experience in marketing or a related field
- Prior experience managing or supervising team members
- Strong experience developing and executing marketing campaigns
- Excellent verbal and written communication skills
- Strong interpersonal and customer service skills
- Superb organizational skills and attention to detail
- Strong analytical, problem-solving, and decision-making abilities
- Proven leadership and team management skills
- Ability to create, implement, and monitor budgets
- Solid understanding of marketing principles, brand positioning, and promotional strategies
- Proficiency in Microsoft Office Suite and other relevant marketing tools
- Experience in B2B marketing, recruitment marketing, staffing, or professional services
- Familiarity with digital marketing strategies including email marketing, social media, paid campaigns, content marketing, and lead generation
- Experience working in a fast-paced, high-growth company
- Ability to manage multiple projects simultaneously and meet tight deadlines
Benefits
- Remote work opportunity
- Collaborative and growth-oriented team environment
- Exposure to international business and U.S. market dynamics
- Professional development and career growth opportunities
- The chance to play a key role in scaling a growing company with strong market potential
- Growth-focused and collaborative team
- Professional development opportunities
- International exposure and a dynamic work environment
Company Overview