Note: The job is a remote job and is open to candidates in USA. Wedgewood Pharmacy is dedicated to improving the lives of animals through customized medication and compassionate care. The Marketing Manager, Lifecycle & Growth will drive customer activation, engagement, retention, and lifetime value across the prescription lifecycle, working cross-functionally to optimize customer journeys.
Responsibilities
- Develop and execute lifecycle strategies across the customer journey, from onboarding and activation through retention and re-engagement
- Design customer journeys that drive first-fill conversion, repeat prescribing behavior, refill adherence, and long-term loyalty
- Build segmentation, targeting, and personalization strategies to deliver relevant communications and experiences
- Identify opportunities to improve customer engagement and reduce churn across prescriber and pet owner audiences
- Own key growth metrics, including activation, conversion, repeat behavior, retention, and lifetime value
- Partner with Product and Customer Care teams to identify and remove friction across the customer journey
- Develop and execute testing roadmaps focused on improving conversion rates and customer engagement
- Leverage behavioral insights to optimize lifecycle touchpoints and customer experiences
- Lead site merchandising strategies that support customer acquisition, activation, and retention goals
- Manage promotional planning and execution across digital channels
- Optimize product visibility, content placement, and customer pathways to improve conversion and engagement
- Collaborate with Product, Marketing, and Formulary teams to enhance discovery, navigation, and merchandising experiences
- Partner with Data Automation and Business Intelligence teams to develop personalized customer experiences
- Leverage customer behavior, transaction data, and engagement signals to inform journey design
- Ensure a consistent customer experience across website, email, SMS, and other digital touchpoints
- Establish KPIs and performance dashboards across lifecycle and growth initiatives
- Analyze customer cohorts, retention trends, and lifetime value metrics to identify growth opportunities
- Present insights and recommendations to senior leadership
- Continuously evaluate program performance and optimize based on data-driven learnings
- Serve as a key connector between Digital Experience, Data Automation, Marketing, Customer Care, and Business Intelligence teams
- Align stakeholders around shared customer journey objectives and growth priorities
- Champion a culture of experimentation, customer-centricity, and continuous improvement
Skills
- Bachelor's degree in Marketing or equivalent relevant work experience
- 7+ years of experience in lifecycle marketing, CRM, growth marketing, e-commerce, or customer retention
- Proven experience developing customer lifecycle strategies that drive measurable business results
- Strong understanding of customer journey mapping, segmentation, personalization, and behavioral marketing
- Cross-functional success managing initiatives involving marketing, product, analytics, and technology teams
- Experience with Salesforce Marketing Cloud/SFCC (or similar), customer data platforms, and marketing automation tools
- Experience with A/B testing, experimentation frameworks, and conversion optimization
- Experience in healthcare, veterinary, pharmacy, subscription, or highly regulated industries
Benefits
- Medical, dental, vision and voluntary benefit coverages
- Company Paid Life Insurance and disability coverage
- 401(k) retirement plan with generous company contribution
- Paid time off that increases every year
- Tuition reimbursement opportunities
- Strong internal promotion and career development programs
- Competitive compensation and benefits
- Opportunities for growth and career development
- A supportive, team-first culture where your work matters
- The ability to make a real impact on animal health every day
- Eligible
Company Overview