Note: The job is a remote job and is open to candidates in USA. INSPYR Solutions provides technology and talent solutions tailored to client business objectives and cultural needs. The Marketing Manager II will own end-to-end in-app marketing strategies for creator programs, launch direct-response campaigns, use testing and analytics to optimize performance, and collaborate with Data Science and cross-functional teams.
Responsibilities
- Owns the end-to-end in-app marketing strategy for creator programs, from campaign development through measurement and optimization
- Builds and launches direct-response digital marketing campaigns across email, in-product notifications/nudges
- Uses A/B and multivariate testing to evaluate campaign effectiveness and improve channel performance
- Partners closely with Data Science and cross-functional teams to define requirements, analyze results, and identify optimization opportunities
- Works in a hands-on, fast-paced environment where the focus is on campaign execution, performance, and measurable growth
Skills
- 3–5 years of growth/digital marketing experience, specifically building and launching in-app/direct-response campaigns
- Hands-on experience with Ads and digital campaign execution
- Experience using email and in-product marketing/nudges as campaign channels
- Experience with A/B testing, campaign measurement, and channel optimization
- Experience working directly with Data Science/data teams and evaluating campaign performance
- Experience with AYMT tools and Salesforce Marketing Cloud
- Strong growth marketing mindset and analytical/performance-driven approach
- Strong project management and ability to work with cross-functional/matrixed teams
- US Citizen, GC Holders or Authorized to Work in the U.S
- Experience with Salesforce Data Cloud
- Strong comfort working with data and translating it into actionable insights
- Understanding of the creator audience and its needs
- Experience operating in fast-paced and ambiguous environments
- Marketing degree
Benefits
- Comprehensive medical benefits
- 401(k) Retirement plan
Company Overview