Note: The job is a remote job and is open to candidates in USA. Troy Consulting is an IT and management consultancy that helps organizations define strategies, streamline processes, and leverage data for measurable success. The Experiences Marketing Manager will lead end-to-end brand marketing strategy and execution for entertainment experiences, including theme parks, live events, exhibitions, and experiential activations, while managing partnerships, campaigns, budgets, and performance measurement.
Responsibilities
- Lead end-to-end marketing strategy and execution for experiential programs, from positioning and go-to-market planning through in-market activation
- Partner with theme park operators, venues, production companies, agencies, and creative partners to develop opening campaigns, seasonal programs, and ongoing marketing initiatives
- Translate brand and franchise priorities into compelling briefs, messaging, creative direction, and integrated campaigns
- Build scalable marketing frameworks, toolkits, and best practices that enable consistent execution across partners, markets, and experiences
- Develop integrated plans across owned, earned, paid, partner, retail, social, PR, influencer, community, and on-site channels
- Identify opportunities to connect experiences with fans, culture, and community through events, conventions, pop-ups, and other live moments
- Manage budgets, timelines, scopes, contracts, approvals, assets, and on-site execution across multiple concurrent programs
- Measure performance, synthesize insights, and apply learnings to continuously improve future experiences
Skills
- 7+ years of experience in experiential marketing, theme parks, location-based entertainment, live events, destination marketing, or a related field
- Experience working with leading experience operators, IP holders, venues, production companies, or experiential agencies
- Proven ability to manage complex external partnerships while balancing brand integrity, audience engagement, and commercial objectives
- Strong understanding of experiential marketing, including attraction openings, attendance marketing, seasonal campaigns, and on-site guest experiences
- Strong project management skills and the ability to manage multiple programs, partners, budgets, and timelines simultaneously
- Excellent communication, storytelling, relationship-building, and cross-functional collaboration skills
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- Experience marketing theme park attractions, location-based entertainment, or large-scale live events for major entertainment brands or IP
- Experience working with global entertainment, gaming, consumer, or franchise brands
- Understanding of fan and community-driven marketing and how physical experiences can drive cultural relevance and repeat engagement
- Experience connecting physical experiences with digital, social, retail, and broader brand ecosystems
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