Note: The job is a remote job and is open to candidates in USA. Clearlink is a company focused on building brands that guide users and customers toward informed decisions. The Marketing Manager, Reviews.org will expand organic reach beyond search through video, email, and syndication while developing new revenue streams. The role leads a cross-functional team, sets the brand marketing roadmap, and owns growth and revenue diversification KPIs.
Responsibilities
- Organic expansion. You own audience growth beyond traditional SEO — building and scaling video, email, and syndication/distribution channels — and you're accountable for the reach and traffic those channels drive
- Revenue diversification. You own the exploration and build-out of new monetization paths for the brand, reducing reliance on any single revenue source and proving out what else can work
- The brand's marketing roadmap. Alongside your Managing Director, you set the long-term strategy for Reviews.org — channel mix, campaigns, and priorities — and you prioritize your team's work against it
- Build and scale channels outside of SEO — video, email, syndication, and content distribution — as durable, repeatable sources of organic traffic and audience growth
- Set baselines, targets, and a measurement cadence for each channel so progress toward organic growth is visible and tied to business goals
- Partner with your editorial team and SEO so search and non-search channels reinforce each other rather than compete for the same resources
- Identify and test new revenue opportunities for the brand beyond the current model — new partners, products, formats, or monetization mechanics
- Build the business case for new revenue streams: size the opportunity, define success metrics, and bring in the right partners to validate it
- Balance near-term revenue performance with the longer-term work of building channels and revenue lines that don't yet exist
- Report on the performance and forecast-versus-actual of new revenue initiatives, and make the call on what to scale, iterate, or sunset
- Lead a cross-functional marketing team — potentially spanning content, SEO, video, email, and design — with a focus on execution, growth, and development
- Develop new marketing channels from the ground up: craft the strategic plan, win team and stakeholder support, and execute with a dedication to iterative improvement
- Collaborate with product, compliance, and analytics to shepherd initiatives through production and ensure they land against business objectives
- Analyze market trends, customer behavior, and the competitive landscape to spot where organic reach and new revenue opportunities are being left on the table
- Set a standard of excellence for the team's output, and raise roadblocks early when support from other teams isn't meeting what the work needs
- Operate with clear ownership of your KPIs — organic expansion and revenue diversification — and bring your own judgment to how you get there
- Build process and execute where none exists yet; several of these channels and revenue lines are net-new for the brand
- Balance long-term strategic bets with the near-term work of keeping current performance healthy
- Move with a bias toward testing and learning quickly, rather than waiting for a perfect plan
Skills
- 5+ years of digital marketing experience, including experience building channels beyond paid/organic search — e.g., video, email, or content syndication and distribution
- A track record of developing new marketing channels or revenue streams from the ground up, not just optimizing existing ones
- Experience managing marketing teams and leading cross-functional collaborators
- Comfort owning KPIs: defining them, setting baselines and targets, and reporting progress against them
- Strong analytical skills and fluency with web analytics and competitive research tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, or similar)
- Experience with, or strong working knowledge of, revenue models beyond advertising — e.g., partnerships, lead generation, subscriptions, or licensing
- Independent thinking and the ability to work with minimal direction or supervision
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
- Excellent communication skills, with the ability to translate performance data into a story for executives and partners
- This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required
Benefits
- Low-cost, competitive health coverage, including domestic partners, with employer-paid counseling services.
- 401(k) matching after two months of employment, with employer matching starting at approximately 3%.
- Employer-paid spending account for physical, financial, and emotional wellbeing expenses.
- Flexible time off with competitive time-off balances that accrue weekly.
- 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
- Additional flex holidays in addition to company-paid holidays.
- Remote-first work arrangement, with a hybrid requirement for team members located within a 50-mile radius of the Salt Lake City, Utah office.
- For local team members, in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs; remaining workdays are remote, depending on role requirements.
- Employer-paid life insurance, including coverage for dependents and spouses.
- Employee Resource Groups (ERGs) providing connections, diversity celebration, and a supportive community.
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