Note: The job is a remote job and is open to candidates in USA. Paladone and WeCool are global consumer product companies creating toys, gifts, lifestyle products, crafts, and compounds for international markets. The Regional Marketing Manager will lead marketing activity across the USA and LATAM, partnering with sales, ecommerce, agencies, licensors, retailers, and distributors to drive brand awareness, engagement, and revenue growth. The role combines strategic planning, campaign execution, digital marketing, agency management, and performance reporting.
Responsibilities
- Own and execute marketing activity across the USA and LATAM
- Partner with Sales and eCommerce teams to support revenue growth
- Adapt global marketing initiatives to local market needs
- Manage regional marketing plans, priorities and reporting
- Lead social media and influencer activity across key channels
- Manage agency partners to deliver engaging campaigns
- Drive audience growth, engagement and brand awareness
- Measure performance against KPIs and optimise activity
- Support website growth and optimisation
- Work with agency partners on SEO, PPC and digital marketing initiatives
- Support product launches and promotional campaigns
- Use insights and analytics to improve performance and ROI
- Manage PR agencies and media relationships
- Develop content supporting product launches and campaigns
- Work with licensors, retailers and distributors on promotional initiatives
- Increase brand awareness through impactful marketing activity
- Own agency and supplier relationships
- Set objectives, budgets and performance expectations
- Track campaign performance, ROI and commercial impact
- Deliver regular reporting and recommendations to senior leadership
Skills
- Experience in a Marketing Manager, Senior Marketing Manager or similar role
- Strong B2B and B2C marketing experience
- Experience supporting sales and ecommerce growth
- Digital marketing, content, social media and email marketing expertise
- Experience managing agencies and external partners
- Strong commercial awareness and analytical skills
- Excellent communication and stakeholder management abilities
- Experience within toys, consumer products, giftware, retail, wholesale or FMCG
- Experience working with licensed brands
- Knowledge of SEO, PPC, CMS platforms and marketing analytics tools
- Experience operating across international markets
Benefits
- Bonus opportunity
- Flexible and hybrid working
- Career development and progression opportunities
- Exposure to international brands and markets
- Training and learning opportunities
- A collaborative and supportive culture
- The opportunity to make a genuine impact within a growing global business
Company Overview