Note: The job is a remote job and is open to candidates in USA. 1r Agency is a digital commerce agency specializing in strategy, design, technology, and marketing for Shopify and Klaviyo ecosystems. The Marketing Manager will own and execute the agency’s day-to-day marketing across content, social, email, campaigns, events, client storytelling, and co-marketing to build awareness, demonstrate credibility, and support new business growth.
Responsibilities
- Partner with the VP of Growth Marketing to develop and execute 1r’s marketing strategy and priorities
- Translate business and growth goals into focused marketing initiatives and campaigns
- Develop and manage the marketing calendar, balancing short-term opportunities with longer-term brand and demand-generation initiatives
- Identify opportunities to better leverage 1r’s expertise, client work, partnerships, and industry perspective
- Establish clear priorities, processes, and ways of working across the marketing function
- Recommend where internal resources, agency talent, freelancers, or external partners can best support execution
- Lead 1r’s content and thought leadership strategy across LinkedIn, email, website, and other priority channels
- Identify stories, insights, trends, and points of view worth bringing to market
- Develop and/or oversee thought leadership content for 1r leadership, including ghostwriting and founder POV
- Maintain a consistent and differentiated brand voice across channels
- Guide the development of editorial content, campaign assets, downloadable resources, and other lead-generation content
- Use performance insights to continuously improve content strategy and distribution
- Build a consistent pipeline of compelling client stories, case studies, testimonials, and proof points
- Identify strong stories within the work happening across 1r
- Interview clients and internal teams to uncover insights, results, and narratives
- Lead case studies from concept through publication, leveraging internal creative and marketing resources as appropriate
- Develop systems for repurposing client successes across social, email, website, awards, and sales enablement
- Lead the strategy and development of relevant industry award submissions
- Develop and oversee integrated campaigns tied to business priorities, industry trends, and customer needs
- Lead the strategy for 1r’s email marketing and nurture initiatives
- Develop lead-generation opportunities including reports, guides, audits, webinars, and other valuable content
- Partner with internal subject-matter experts to turn agency expertise into market-facing content
- Develop campaign briefs and oversee execution across owned, social, email, website, and partner channels
- Establish measurement frameworks and use performance data to optimize campaigns
- Develop the marketing strategy for priority technology and ecosystem partnerships
- Identify and prioritize high-value co-marketing opportunities
- Lead the development of joint webinars, content, campaigns, newsletter partnerships, and other activations
- Collaborate with partner marketing teams on messaging, creative, promotion, and distribution
- Establish repeatable processes for activating and measuring partner marketing opportunities
- Develop the marketing strategy for priority conferences, industry events, webinars, and 1r-hosted experiences
- Build pre-event, onsite, and post-event marketing plans
- Lead webinar strategy and execution in partnership with clients, partners, and internal experts
- Support the strategy and promotion of 1r-hosted dinners, networking events, and other experiences
- Partner with Business Development on audience strategy, invitations, meeting generation, and follow-up
- Measure event performance and identify opportunities to improve future programs
- Guide ongoing marketing content and messaging across the 1r website
- Identify opportunities for new landing pages, service content, case studies, and thought leadership
- Partner with internal design and development resources to execute marketing-related website initiatives
- Help evolve 1r’s positioning, messaging, and brand presentation as the business grows
- Ensure new capabilities, client work, awards, and agency developments are reflected across relevant channels
- Establish clear marketing processes, workflows, and priorities
- Manage marketing projects across internal teams and external resources
- Develop briefs, timelines, and accountability across initiatives
- Maintain organized marketing assets, templates, and content libraries
- Monitor performance across website, social, email, campaigns, and events
- Develop regular reporting and insights for the VP of Growth Marketing and agency leadership
- Continuously identify opportunities to make 1r’s marketing more efficient, focused, and effective
Skills
- Has 3–5 years of hands-on marketing experience
- Is an excellent writer and editor
- Has experience creating content for LinkedIn, email, websites, and other digital channels
- Can manage multiple marketing projects and deadlines at once
- Is comfortable turning rough ideas into polished marketing
- Has experience supporting campaigns, events, webinars, or partnerships
- Is highly organized and proactive
- Can work cross-functionally with leadership, business development, account teams, and subject-matter experts
- Is comfortable working in a fast-moving agency environment
- Has an interest in ecommerce, digital marketing, Shopify, and the broader commerce ecosystem
- Is curious, resourceful, and willing to jump into whatever needs to get done
- You don't need to be an expert in every channel
- We're looking for someone with strong marketing fundamentals, excellent communication skills, and the ability to learn quickly
- Naturally spot stories and marketing opportunities in the work happening around you
- Can turn a loose idea into an executable campaign
- Know how to make B2B marketing feel interesting rather than overly corporate
- Have experience using AI tools to improve efficiency and accelerate day-to-day marketing work, from research and ideation to content creation and optimization
- Are a strong writer who can adapt to different voices and audiences
- Can manage multiple stakeholders while keeping projects moving
- Are comfortable building processes where they don't already exist
- Understand how content, client proof, email, events, and campaigns work together to support growth
- Enjoy being a hands-on generalist rather than specializing in a single marketing channel
- Note: We do not offer sponsorship or VISA of any kind at the current time
Benefits
- Opportunities to learn from experts across the agency.
- Opportunity to take on new challenges, expand your skill set, and shape your role over time.
- Remote-first flexible: Work from wherever you do your best work.
- Year-round early Friday closure, plus summer Fridays.
- Flex PTO: Take the time you need to recharge.
- Competitive medical, dental, and vision benefits.
- 401(k): Retirement benefits to help you plan for the future.
- A genuinely collaborative, team-first culture.
Company Overview