Note: The job is a remote job and is open to candidates in USA. Trinity Consultants is seeking an experienced Marketing Manager to support business growth within the life sciences industry. The role executes integrated marketing campaigns, develops content, manages social media and events, tracks campaign performance, generates qualified leads, and supports sales efforts across pharmaceutical and related life sciences markets.
Responsibilities
- Work with Marketing Director and Marketing team to strategize, plan and execute integrated marketing campaigns across multiple channels to drive practice stream business goals, including developing messaging, landing page copy, email nurture campaigns, ad copy and creative, and LinkedIn posting
- Drive growth marketing to customer base, working with Marketing Director to activate and report on campaigns that involve marketing automation, email, newsletters, and other targeted strategies to expand services to existing customers
- Work with Content Manager to conceptualize and create content for marketing campaigns
- Track and report on campaign performance
- Manage lead hand-off with Business Development
- Work with Marketing Director, content team, and subject matter experts to develop, maintain and update all Life Sciences content, including brochure, service sheets, case studies, blogs, webinars, and more
- Work with Marketing Director on social media strategy; manage social media schedule and posting across all Life Sciences LinkedIn pages, including working with the design team to create graphics and the content team to ensure timely posting on the corporate LinkedIn page
- Work with Events team to coordinate successful tradeshow exhibitions and other events (45-50 per year), tracking attendees, registrations, responsibilities across business units
- Investigate and track upcoming speaking opportunities and deadlines for pertinent events
- Ensure correct branding and messaging tailored to specific event audiences and, where appropriate, aligned with marketing campaigns
- Handle all pre- and post-event communications with target audience, social media outreach, and reporting on attendance and subsequent engagement
Skills
- Customer marketing experience in the professional services industry
- Experience with marketing automation (Marketo preferred), client nurture programs, and content development (prefer experience with AI platforms)
- Proven ability to effectively manage multiple competing priorities and deadlines in a dynamic, fast-paced environment
- Excellent communication skills, a commitment to quality, and ability to function well as part of a multidisciplinary team
- Proficient in Microsoft Office, Excel, PowerPoint, LinkedIn
- Bachelor's degree in marketing, communications, business management, or equivalent experience
- 3+ years' marketing experience in a corporate environment
- Regularly required to sit, use hands, and communicate verbally
- Occasionally required to stand, walk, and reach with hands and arms
- Must occasionally lift and/or move up to 50 pounds
Company Overview
Company H1B Sponsorship