Note: The job is a remote job and is open to candidates in USA. Robert Half is a specialized talent solutions firm connecting qualified job seekers with opportunities through contract, temporary, and permanent placement services. The Marketing Manager will lead integrated marketing strategy and execution across B2B and B2C audiences, drive demand generation and lead development, shape brand messaging, and use analytics to improve campaign performance and support business growth.
Responsibilities
- Lead the planning and execution of an integrated marketing roadmap that supports revenue growth and broader market reach
- Build and manage multi-channel initiatives for both business and consumer segments, adapting tactics to audience needs and campaign goals
- Design targeted programs aimed at engaging senior decision-makers and generating strong interest from prospective clients
- Collaborate with content and social media stakeholders to define campaign narratives, messaging priorities, and creative direction
- Align digital, social, web, outbound, and sales communications to present a consistent and recognizable brand experience
- Create clear positioning and persuasive messaging that simplifies complex products or services for external audiences
- Partner with company leadership and sales teams to develop lead-generation efforts that convert interest into new business opportunities
- Oversee the development of sales support materials such as presentations, case studies, digital assets, and other collateral
- Track campaign performance through analytics and use insights to refine audience targeting, engagement strategies, and conversion outcomes
- Help strengthen marketing processes and operational infrastructure to support a rapidly scaling environment while balancing multiple active priorities
- Demonstrated success in a marketing management role within a high-growth, entrepreneurial, or fast-paced business environment
- Experience developing strategy and personally executing campaigns across several marketing channels
- Strong ability to craft messaging for both B2B and B2C audiences, including communications for senior business stakeholders
- Proven collaboration skills with cross-functional teams such as sales, leadership, content, and social media
- Proficiency in using marketing analytics to evaluate results and improve campaign effectiveness
- Ability to manage competing deadlines and shift priorities while maintaining attention to quality and business impact
- Familiarity with marketing operations and process improvement that support scalable execution
- Background working with complex offerings and translating them into clear, market-facing value propositions
Skills
- Demonstrated success in a marketing management role within a high-growth, entrepreneurial, or fast-paced business environment
- Experience developing strategy and personally executing campaigns across several marketing channels
- Strong ability to craft messaging for both B2B and B2C audiences, including communications for senior business stakeholders
- Proven collaboration skills with cross-functional teams such as sales, leadership, content, and social media
- Proficiency in using marketing analytics to evaluate results and improve campaign effectiveness
- Ability to manage competing deadlines and shift priorities while maintaining attention to quality and business impact
- Familiarity with marketing operations and process improvement that support scalable execution
- Background working with complex offerings and translating them into clear, market-facing value propositions
- All applicants applying for U.S. job openings must be legally authorized to work in the United States
Benefits
- Remote work
- Competitive compensation and benefits
- Free online training
- Access to medical, vision, dental, and life and disability insurance for contract/temporary professionals
- Eligibility to enroll in the company 401(k) plan for hired contract/temporary professionals
Company Overview