Note: The job is a remote job and is open to candidates in USA. Dexian is a staffing, IT, and workforce solutions provider. The Marketing Operations Manager will own the operational engine of the Ratings & Reviews program, developing strategies, managing cross-functional implementation, overseeing technical workflows and QA, and coordinating vendors and retail syndication partners.
Responsibilities
- Develop and execute strategies to maximize the capture of authentic customer ratings and reviews across various touchpoints — spanning company’s DIY, Activate Expert, and products
- Identify and implement best practices for displaying reviews to build customer trust and drive conversion across web, in-product, and retail surfaces
- Own the operational plan for the entire Ratings & Reviews program across company Desktop, Online (DIY, DIWM, FS), BizTax, Local TTO from initial request intake and requirements gathering to final implementation and reporting. -
- Lead the comprehensive "season readiness" program for all review-related content and functionality, including homepages, product pages, and SEO-focused content
- Develop and maintain all program documentation, including project scopes, timelines, process workflows, and stakeholder alignment records
- Own the strategy and operational execution ratings and retail platforms
- Coordinate with Product, Engineering, and CRM teams to implement in-app review prompts aligned with platform policies and optimized for response rate and quality
- Manage retail syndication partners — gather requirements, manage UPC and URL intake, and QA all partner-facing review displays
- Manage the technical workflow by creating, prioritizing, and tracking engineering tickets across company’s Online, Business, Desktop, Local, and programs to ensure accurate and timely code implementation, bug fixes, and enhancements
- Lead all QA efforts for engineering and design changes, ensuring a bug-free and optimal customer experience across all platforms, including desktop and post-file experiences
- Partner with Analytics to maintain data integrity, QA dashboards (Tableau/Qlik), validate in-season reporting requests, and advise on continuous improvements across all product lines
- Serve as the primary operational liaison with our key vendor, Bazaarvoice, managing bi-weekly cadences, translating vendor updates into technical requirements, and overseeing all platform configurations across Online, AE
- Manage the product catalog strategy within the vendor platform, including schema updates, filter configuration, and annual switchover processes for all products
- Coordinate with retail syndication partners and app store platform contacts to manage review intake, display requirements, and ongoing QA
Skills
- 5+ years of experience in digital marketing, program management, or marketing operations, with a proven track record of managing complex, cross-functional projects
- Exceptional project management skills, with proficiency in tools like Jira, Asana, or equivalent
- Demonstrated ability to manage technical workflows, including writing requirements, managing ticketing queues, and leading QA processes
- Strong communication and stakeholder management skills, with the ability to articulate complex issues and drive alignment across technical and non-technical teams
- A proactive, self-starter mentality with a talent for navigating ambiguity and solving problems with tenacity
- Direct experience managing a Ratings & Reviews program and platform, particularly Bazaarvoice
- Experience managing app store ratings programs (App Store, G Play) at scale
Benefits
- Remote
Company Overview