Note: The job is a remote job and is open to candidates in USA. Complexly is a media company producing educational and knowledge-focused shows and projects. The Marketing Manager will lead audience growth and support by developing and executing marketing campaigns, optimizing public-facing communications across platforms, analyzing audience performance, and managing marketing, social media, and audience relations staff.
Responsibilities
- Develop, monitor and adjust comprehensive marketing strategies & campaigns for Complexly’s shows, projects and merchandise launches utilizing performance metrics, industry trends and financial reports
- Develop creative ideas to turn casual fans into loyal viewers and supporters of Complexly’s mission
- Develop and create marketing assets (photos, video, scripts)
- Collaborate with cross-functional teams to align marketing efforts with company objectives and Development Team toward an annual audience revenue goal
- Analyze audience data and conduct market research to identify target demographics
- Implement strategies to increase website traffic, audience engagement, and YouTube viewership
- Track and report on audience growth and affinity KPIs
- Direct strategy that customizes and curates content for social media platforms, optimizing content for each channel
- Collaborate & maintain a unified brand voice and image across Complexly online media by collaborating with the Creative and Content Strategy & Growth teams
- Recruit, manage, train, and set performance objectives for social media, marketing and audience relations staff
- Develop, monitor and adjust marketing budgets. Allocate resources for advertising and promotions as necessary
- Evaluate ROI of paid marketing efforts and identify cost-effective opportunities
- Other duties as assigned
Skills
- Candidates must reside in (or be willing to relocate to) one of the following states: (AZ, CA, CO, DC, FL, GA, IL, IN, IA, KS, MA, MI, MO, MT, NM, NY, NC, OK, OR, PA, TN, UT, VA, WA)
- Bachelor's Degree or equivalent experience required
- Minimum 6 years of experience in marketing, social media strategy, or audience growth, preferably in a digital media or entertainment environment required
- Strong leadership and team management skills
- Strong understanding of YouTube, social platforms, and newsletter distribution
- High proficiency with Airtable
- Highly proficient written and verbal communication required
- Proficiency with Google Suite including Google Docs, Google Sheets, and Google Forms required
- Proficiency in marketing tools and platforms (e.g., social media scheduling tools, email marketing platforms, analytics software)
- Experience in marketing for a mission-driven organization
- Data-driven decision-maker with the ability to analyze and act upon social media metrics and sales/ revenue data
- May be required to travel to Complexly office for marketing projects
Benefits
- Remote/flexible work options.
- Company-wide paid holiday leave between Christmas and New Year's Day.
- 100% company paid Health, Vision, and Dental Insurance for employees, and 50% company paid for dependents.
- FSA, HSA, and tax-advantaged Dependent Care Accounts.
- 401k with 4% match after 1000 hours of service.
- Annual professional development stipend between $500 and $1,000 based on hire date.
- 36-hour work week with half day Fridays.
- Generous vacation time and sick time.
- 12 weeks paid parental leave from day one.
Company Overview