Note: The job is a remote job and is open to candidates in USA. Arqline is the property management arm of Alfred, a property technology company transforming residential real estate. The Marketing Manager will develop and execute marketing strategies for apartment communities, manage budgets and vendor relationships, analyze campaign performance, and support occupancy and business development goals.
Responsibilities
- Develop and implement comprehensive marketing plans for a portfolio of apartment communities, tailored to each community's unique target audience
- Partner with regional and property managers to execute marketing strategies and provide in-depth support to under-performing communities
- Conduct market research and analysis to stay abreast of current trends and identify opportunities to improve marketing effectiveness
- Manage marketing budgets at both the corporate and property level, ensuring cost-effective allocation of resources
- Oversee the creation and production of compelling marketing materials, including brochures, presentations, website content, social media content, and promotional items
- Manage relationships with design agencies, advertising partners, and other marketing vendors to ensure high-quality and timely execution of projects
- Track and analyze key marketing metrics, providing regular reports on campaign performance and ROI
- Contribute to the development and delivery of marketing training programs for property managers and other stakeholders
- Participate in presentations to prospective owners/clients to secure new management agreements
- Foster strong relationships with clients and owners, providing regular updates and seeking feedback on marketing initiatives
Skills
- Up to 25% travel may be required, depending on the location of assigned properties
- While performing the duties of this job, the employee is regularly required to sit, stand, walk, and use hands to finger, handle, or feel
- The employee is occasionally required to reach with hands and arms and may need to lift/or move up to 25 pounds
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in a marketing role, preferably within the real estate or property management industry (flexible for the right candidate)
- Proven track record of developing and executing successful marketing campaigns
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
- Experience with Google Analytics, Google Ads, and other marketing analytics tools
- Excellent written and verbal communication skills
- Strong project management and organizational skills
- Ability to work independently and as part of a team
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Benefits
- Fully remote work arrangement
Company Overview