Note: The job is a remote job and is open to candidates in USA. The American Counseling Association (ACA) is the world’s largest organization representing professional counselors and advances the counseling profession, mental health and well-being through education, advocacy, community, inclusion and research. The Marketing Manager will develop and implement integrated, multi-channel marketing campaigns for ACA programs, products and services, manage campaign projects and content, support digital marketing analytics, and collaborate with internal teams to ensure brand alignment.
Responsibilities
- Manage email marketing campaigns, including creation, testing, scheduling and approval processes
- Contribute to the development of marketing plans, tactics and research for ACA programs, products and services
- Write and edit marketing content for emails, website, social media and print ads
- Manage incoming Communications and Marketing support requests from staff across the organization
- Work with ACA’s graphic designers to develop brand-aligned creative in support of marketing plans and tactics
- Collaborate with ACA’s Communications team to build robust social media campaigns that help move the needle in the promotion of ACA programs, products and services
- Support analytics management by monitoring and tracking the performance of marketing efforts across all channels, including email, social media, print and website. Leverage data to recommend adjustments to marketing tactics
- Represent ACA and exhibit at occasional in-person events and conferences
- Assist in logistics for ACA’s field marketing efforts, including outlining collateral needs and preparing them for shipment
Skills
- Proven success in developing multi-channel marketing plans and campaigns
- Strong project, time management and decision-making skills with the ability to multitask and work in a deadline-oriented environment
- Data-driven marketing mind with an eye for using data to optimize marketing efforts
- 2–3 years of relevant team leadership or supervisory experience
- Strong marketing copywriting skills with experience writing for search engine optimization (SEO) and the ability to convey information in an easy-to-understand, compelling and engaging manner
- Proficient use of office software and programs: Microsoft Office Suite and Adobe Creative Suite
- Willingness to stay informed about current trends, research and best practices in the marketing field
- Excellent interpersonal communication skills with the ability to work as part of a team and collaborate
- This role usually requires in-person presence at the office, approximately four times per year (to include ACA annual conferences)
- The position is in an office environment, requires sitting and some standing, and has a limited 15–20 pounds lifting requirement
- It requires the ability to operate computer equipment, telephone, and general office equipment to generate and transmit communications
- Bachelor's degree preferred in marketing, communications or a related field, with 5 years of experience
- Experience in an association or other nonprofit organization is preferred
- Candidates based in the Washington, D.C.-metro area (DC, VA, MD) preferred; however, we welcome applications from qualified candidates regardless of location
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