Note: The job is a remote job and is open to candidates in USA. Dawson is a staffing partner that connects job seekers with career opportunities and multiple employers. The Marketing Manager will lead integrated B2B lead-generation campaigns, coordinate events and vendors, create marketing content, support sales enablement, and monitor campaign performance. The role requires hands-on ownership of projects across marketing channels in a remote environment with occasional travel to Columbus.
Responsibilities
- Lead integrated lead generation campaigns across webinars, email, landing pages, paid media, and organic channels
- Coordinate campaign launches and ensure all components are completed on schedule and aligned with the overall campaign strategy
- Manage event and tradeshow marketing, including pre event outreach, sales materials, onsite support, and post event lead nurture
- Manage day to day relationships with marketing vendors and agencies, including paid media, PR, and specialty partners
- Create campaign assets, social media content, one pagers, and sales collateral using Canva
- Maintain consistent brand messaging and visual identity across marketing channels
- Serve as the primary marketing partner for the sales team by providing marketing support, enablement content, and qualified leads
- Gather field feedback and competitive insights to strengthen messaging and improve marketing initiatives
- Monitor campaign performance and identify opportunities to improve lead generation, engagement, and overall marketing effectiveness
Skills
- If not Located in Columbus, Ohio occasional travel to Columbus for onboarding and team collaboration is required
- Marketing Specialist ready to step into greater ownership or a current Marketing Manager with strong hands on execution experience
- B2B marketing experience with a strong understanding of lead generation and campaign execution
- Proficiency with Canva and experience creating social media and marketing content
- Experience managing vendor and agency relationships
- Strong organizational and project management skills with the ability to manage multiple priorities and deadlines
- Self directed and comfortable owning projects from concept through completion rather than delegating execution
- Strong communication and collaboration skills with the ability to serve as a marketing partner to sales and cross functional teams
- Comfortable working independently in a remote environment with occasional travel to Columbus
- Portfolio required. Candidates should clearly identify projects they personally owned and contributed to
- Columbus, Ohio Preferred
Benefits
- Comprehensive health coverage
- Generous paid time off
- Paid parental leave
- Fully remote work environment
- Company equipment
- Equity
- A 401(k) plan
- Free products
- Opportunities for long term growth
- Occasional travel to Columbus for onboarding and team collaboration
Company Overview