Note: The job is a remote job and is open to candidates in USA. CRAFTSMAN+ is a fast-growing company redefining creativity through technology, serving iconic brands like Nike and Microsoft. They are seeking a Marketing Manager who will blend strategic thinking with hands-on execution to shape campaign strategies and manage marketing functions to drive awareness and engagement for their SaaS platform and creative services.
Responsibilities
- Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis
- Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology
- Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads
- Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results
- Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand
- Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut)
Skills
- 3-5 years of marketing experience, ideally in ad tech, martech, SaaS, or a related digital ecosystem
- Hands-on experience creating content and executing campaigns: it's not your first rodea!
- Experience with marketing tools and platforms: analytics, email marketing, social scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce)
- A data-aware mindset — you understand how marketing performance connects to revenue and can speak to metrics confidently
- Comfort operating in a fast-paced, evolving environment where priorities shift and the team is lean
- Proven experience working within technology and/or SaaS companies, with a clear understanding of how marketing supports product-led or sales-driven growth
- Experience defining and shaping marketing strategy and brand positioning, not just executing campaigns — you can connect messaging, audience, and market insights into a cohesive narrative
- Working knowledge of the ad tech landscape (DSPs, publishers, creative technology, mobile, or performance marketing)
- Familiarity with basic design tools (Canva or similar) and AI-powered marketing platforms
- Experience contributing to demand generation, brand marketing, or partner marketing programs
- Comfort with short-form video creation or willingness to learn
Benefits
- Benefits (health, PTO, equity)
- Flexibility of a remote-first culture (U.S.-based, excluding high-cost metros)
- Unlimited PTO which is a huge plus
- A budget for professional growth
Company Overview