Note: The job is a remote job and is open to candidates in USA. HR Pals is seeking a Marketing Manager to work closely with the Executive Director and leadership team to implement CALIE's marketing and engagement strategy. This role involves executing campaigns, maintaining digital platforms, and promoting programs, with a focus on sustaining brand momentum and driving membership.
Responsibilities
- Steer the CALIE brand, applying the brand identity consistently across digital, print, and event communications
- Keep brand voice, visuals, and messaging consistent across all materials and platforms
- Draft clear, audience-appropriate content for email campaigns, social media, blog posts, website updates, and press materials
- Bring fresh, creative ideas to how CALIE shows in the education ecosystem
- Execute marketing and communications campaigns that build on the rebrand and grow CALIE's visibility, membership, and program participation
- Plan content calendars, engagement strategies, and campaign timelines with a cross-functional team
- Spot opportunities to grow reach and engagement, and bring them forward without waiting for direction
- Promote CALIE's programs, including CALIE Certified Educator, the AI Leadership Academy, CALIE Schools and Districts of Innovation, and membership
- Partner with the programs team to market new and growing offerings and drive enrollment
- Build content that shows program value to educators and to school and district leaders
- Maintain and update the CALIE website so content stays current, engaging, accessible and aligned with best practices
- Support audience targeting and user journeys across digital channels
- Direct external branding, design, and marketing consultants and agencies, with clear scope and deliverables, to execute campaigns and creative work. You have this support behind you
- Keep quality and consistency across all externally developed assets
- Partner with the Events Manager to plan and run promotions for Spring Forward, CALIE's annual conference, and other events
- Create digital and print materials that support registration, sponsorship visibility, and the on-site experience
- Coordinate with external event partners to build co-marketing strategies and mutual visibility
Skills
- 3 to 5 years of marketing or communications experience, preferably in a nonprofit or mission-driven setting
- Demonstrated experience developing content across platforms, including email, web, and social
- Familiarity with website content management, preferably WordPress, and with email marketing platforms
- Working knowledge of SEO best practices and digital engagement metrics
- Excellent writing and editing skills with strong attention to detail
- A self-starter who brings ideas, builds process where it is missing, and is comfortable working with internal teams and external partners
- Experienced with Informz, Cvent, any Association Management/CRM software, Google Workspace, WordPress, and Monday.com project management
- Experience with branding or rebranding initiatives
- Familiarity with the education or education technology sectors
- Association sector experience
Company Overview