Note: The job is a remote job and is open to candidates in USA. ISG (Information Services Group) is a global firm that helps clients make their digital infrastructure faster and more effective. The Marketing Manager will lead AI-centered B2B marketing strategies spanning demand generation, content, brand development, and marketing operations to drive qualified pipelines and revenue growth. The role partners with Sales, Consulting, and Research teams to optimize campaigns, demonstrate ROI, and strengthen market positioning.
Responsibilities
- Architect AI-Powered Marketing Ecosystems – Design and deploy data-driven marketing strategies that leverage machine learning, predictive analytics, and marketing automation to deliver personalized experiences at scale
- Orchestrate Omnichannel Campaign Intelligence – Launch high-impact campaigns that integrate AI-driven insights across digital, social, content, and traditional channels to maximize engagement and conversion
- Drive Revenue Through Predictive Analytics – Own P&L for marketing investments, utilizing AI forecasting models and advanced attribution to optimize spend allocation and demonstrate measurable ROI
- Harness Market Intelligence with AI Tools – Deploy sentiment analysis, competitive intelligence platforms, and consumer behavior modeling to identify trends before they emerge and stay ahead of market shifts
- Forge Strategic Alignment Across Revenue Teams – Partner with Sales and Consulting to create unified go-to-market strategies powered by shared data, AI-driven lead scoring, and predictive pipeline models
- Champion Brand Excellence Through Intelligent Systems – Implement AI-powered brand monitoring and content optimization tools to ensure message consistency and emotional resonance across all touchpoints
- Pioneer Growth Through Innovation – Identify and capitalize on emerging opportunities in MarTech, AI applications, account-based marketing, and untapped market segments
- Optimize Partner Ecosystems – Strategically manage relationships with technology vendors, creative agencies, and distribution partners to amplify capabilities and accelerate market penetration
Skills
- This position is remote, but travel may be expected up to 2-4 times a year for ad hoc support of events and other key activities
- 5+ years of marketing experience at a large firm, including experience creating and leading marketing campaigns
- Experienced with marketing automation, analytics and AI-based tools
- Good storytelling skills that manifest across modes, whether that be copywriting or stakeholder alignment or executive presentations. Ability to understand complex, technical concepts and simplify without losing story's potency
- Significant project management experience, exemplary track record in successful stakeholder management and multi-project oversight
- Expert presentation, verbal and written communication skills with the ability to articulate complex ideas in easy-to-understand business terms to external audiences and all levels of management, including senior leaders
- Collaboration, stakeholder management, communication skills – high EQ
- Bachelor of Arts or Science degree in marketing or communications
Benefits
- This position is remote
Company Overview