Note: The job is a remote job and is open to candidates in USA. Taxwell provides tax preparation software that helps everyday Americans identify credits and deductions to maximize their refunds. The Marketing Lifecycle & Automation Manager will lead hands-on Salesforce Marketing Cloud Account Engagement (Pardot) operations within B2B Marketing, building and optimizing automated lifecycle programs that improve engagement, lead progression, conversion, retention, and revenue.
Responsibilities
- Build, test, launch, troubleshoot, and optimize automated nurture programs, Engagement Studio journeys, forms, landing pages, segmentation rules, scoring models, and triggered communications
- Develop journeys spanning prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement
- Replace one-time communications and manual processes with scalable automation
- Own marketing requirements for lead scoring, grading, qualification, routing, prioritization, and marketing-to-sales handoffs
- Analyze lead progression from initial engagement through sales acceptance, opportunity creation, conversion, and retention
- Partner with campaign and channel owners to develop targeted audiences, automated follow-up, testing strategies, and reusable journey frameworks
- Serve as B2B Marketing’s subject-matter expert and primary hands-on user of Salesforce Marketing Cloud Account Engagement
- Diagnose campaign, segmentation, synchronization, data-quality, and automation issues, escalating platform or integration needs when necessary
- Partner with Marketing Operations, Data, and AI teams to define the fields, audience signals, business rules, integrations, and insights needed to expand automation and personalization
- Monitor lifecycle engagement, funnel progression, conversion, and program effectiveness
- Translate performance insights into improvements to audiences, messaging, scoring, timing, and journey paths
- Connect lifecycle programs to pipeline, revenue, adoption, and retention outcomes
Skills
- 5+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, or a related field
- 3+ years of hands-on experience building and optimizing programs in Salesforce Marketing Cloud Account Engagement (Pardot)
- Experience with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign reporting
- Strong understanding of lead management, funnel stages, routing, qualification, and marketing-to-sales handoffs
- Ability to translate business needs into automation logic, audience criteria, data requirements, and reporting specifications
- Experience working with Marketing Operations, Data, Analytics, or AI teams to enable automation and personalization
- Salesforce Account Engagement/Pardot certification preferred
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