Note: The job is a remote job and is open to candidates in USA. Piedmont Global is a Strategic Globalization Organization that combines cultural fluency, strategic insight, and custom technology to help clients operate across languages, cultures, markets, and systems. The Marketing Lead will own demand generation through ICP-specific content creation, measurement, and iteration, including editorial programs, newsletters, webinars, executive thought leadership, lifecycle marketing, brand building for acquired companies, and community presence.
Responsibilities
- Own and manage the cross-channel editorial calendar in ClickUp
- Plan content themes quarterly, tied to solution pillars, industry verticals, product launches, policy moments, and the community's calendar of advocacy events
- Produce blog content, white papers, case studies, and social posts, including customer stories that show the work
- Build repeatable repurposing workflows so one webinar becomes a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager
- Make content accessible by default: captioned video, ASL interpretation where appropriate, and plain-language summaries
- Track what's working. Kill what isn't. Use performance data to reshape the calendar
- Own newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn
- Curate a mix of original content, repurposed assets, and industry commentary with help from in-house subject matter experts
- Plan and produce webinars and LinkedIn Lives from concept through post-event repurposing
- Coordinate with speakers, partners, and internal teams on prep, promotion, and production, and run day-of production so attendees and presenters have a clean experience
- Monitor open, click, and attendance data and use it to shape what comes next
- Partner with executives on their LinkedIn content strategies and posting cadence by conducting regular interviews and briefings, then drafting posts, articles, and commentary in their voice
- Carry that argument into interviews, contributed articles, and executive posts
- Source and pitch external opportunities: podcast interviews, contributed articles, and pull quotes in research studies that build backlinks, expand reach, and give us more to repurpose
- Own the press release pipeline: announcements, launches, certifications, awards, and partnerships
- Build a lightweight, sustainable process so this doesn't become a bottleneck for anyone involved
- Build and maintain HubSpot nurture sequences tied to content downloads, webinar registrations, and high-intent page visits
- Work with RevOps to configure engagement scoring so sales knows which contacts are warming up
- Run customer marketing programs: upsell sequences, cross-sell campaigns, retention touches, and win-back flows
- Develop case studies that show how we solve the problems schools, hospitals, courts, and employers face
- Partner with sales to keep messaging tight, current, and aligned with what's working in the field
- Define and document brand voice, visual direction, and messaging architecture in partnership with our VP of Marketing & RevOps
- Audit the website, social profiles, and existing collateral. Build a prioritized fix list. Ship the fixes
- Develop positioning that reflects how Deaf and Hard of Hearing people actually want to be talked to and talked about
- Apply the same playbook to future acquired brands as they join the Piedmont Global portfolio
- Identify speaking, sponsorship, and advocacy opportunities that match the brand and the audience
- Build relationships with Deaf-led organizations and community partners who can amplify the brand's voice
Skills
- You've built at least one brand or channel from scratch: a social presence, a blog program, a newsletter, or an event series
- You're comfortable marketing something buyers don't have a name for yet
- Respect for the communities we serve, and the discipline to check your assumptions against the people and resources who know better
- Clear, direct communication and comfort working independently in a remote environment
- You're also a great interviewer: you can sit down with an executive who has 20 minutes and no prepared thoughts and walk out with the point of view, the example, and the line they'd actually say out loud
- A systems mindset
- Strong writer with a firm understanding of SEO and AEO
- You're already using AI in your work today
- A taste for design and familiarity with design tools (e.g., Canva, Adobe Suite)
- Understanding of analytics platforms (e.g., Google Analytics, HubSpot reporting)
- Organized and detail-oriented
- Core working hours are expected to overlap with Eastern, Central, or Mountain time zones. This position is open to candidates outside the U.S
- Non-U.S. candidates without US work authorization may be engaged on a contractor basis rather than as direct employees
- 5+ years of hands-on marketing experience, ideally B2B in SaaS, professional services, or another complex or regulated industry, with a track record of owning channels or programs end-to-end
- Bachelor's degree in marketing, communications, or a related field preferred, or equivalent practical experience demonstrated through a strong portfolio of content and campaign work
Benefits
- Remote work environment.
- A dedicated accessibility intelligence resource is paired with this role.
- Use of Claude, HubSpot AI, Clay, ClickUp, and other marketing automation tools daily.
Company Overview