Note: The job is a remote job and is open to candidates in USA. The company is an early-stage AI leadership organization developing products for AI-forward leaders. The Marketing Lead will build the marketing function from 0 to 1, owning strategy and execution across content, campaigns, brand, community, product marketing, growth measurement, and enterprise demand generation.
Responsibilities
- Build and execute a 0-to-1 marketing strategy across the full funnel, from awareness through conversion
- Build a brand that executives and AI-forward leaders love by understanding the audience and engaging them authentically across every touchpoint
- Create a consistent content engine across the website, LinkedIn, newsletter, and short-form channels
- Turn flagship content, workshops, customer stories, product launches, and founder ideas into content people want to share
- Work closely with the founder on positioning, ghostwriting, and a distinctive point of view on AI and leadership
- Find creative ways to reach the right audience through campaigns, partnerships, events, PR, paid experiments, and untested ideas
- Partner with product to turn launches and in-product moments into adoption, activation, and paid users
- Choose a North Star growth metric, measure what works, and use CAC, LTV, and conversion data to decide what to scale or stop
- Support enterprise demand generation with content and campaigns that create qualified pipeline
Skills
- 4+ years of experience in growth, product marketing, content-led demand generation, or an adjacent role at a product-driven startup
- Proven end-to-end ownership of a funnel or channel, with work you can point to that grew an audience, user base, or pipeline
- Strong product-marketing instincts and an understanding of how positioning, narrative, launches, content, and conversion fit together
- Excellent writing skills, with the range to move from a website headline to a founder post to a product announcement without losing the voice
- Thrives in roles that combine strategic thinking with hands-on execution; you don't just direct the work, you write, build, launch, and measure it
- Comfortable with social, email, analytics, attribution, and modern GTM tools
- Resourceful, detail-oriented, and energized by the ambiguity of an early-stage environment
- Curious about AI and leadership, and able to communicate credibly with an executive audience
- Values working with people who are ambitious, kind, direct, and pragmatic
- Marketing an AI or product-led growth (PLG) product
- Ghostwriting or founder-brand experience
- Building a community or brand from an early stage
- Marketing to executives or B2B leadership audiences
- Creative skills in design, video, or production
Benefits
- Remote work arrangement
Company Overview