Note: The job is a remote job and is open to candidates in USA. Rogue Expeditions creates guided running vacations that combine daily runs with food, lodging, and logistics in destinations around the world. The Marketing Lead will partner with the Founder & CEO to own the growth function, including paid acquisition, lifecycle marketing, partnerships, conversion optimization, reporting, and campaign execution.
Responsibilities
- Develop and own the annual growth plan, including acquisition targets, channel budgets, and the experimentation roadmap, in partnership with the Founder & CEO
- Plan, launch, and optimize paid acquisition campaigns across Meta, Google, YouTube, and emerging channels, managing audiences, creative briefs, budgets, and bid strategy against cost-per-booking targets
- Develop and test positioning, offers, and landing pages that move prospective guests from interest to booking
- Own lifecycle and retention marketing in Klaviyo, including welcome and nurture flows, trip-launch campaigns, inquiry follow-up, and win-back programs for past guests
- Build and manage the affiliate and partnership channel, working with running clubs, coaches, race organizers, endurance media, creators, and aligned brands
- Maintain tracking, attribution, and reporting so that channel performance and funnel health are visible across the company
- Identify and complete high-value growth initiatives that lack a clear owner, from referral programs to conversion tests to stalled partnerships
Skills
- 3–7 years of growth, performance, or digital marketing experience, with a track record of progression inside a consumer brand — ideally in outdoor, travel, endurance sports, or direct-to-consumer
- Hands-on expertise in at least two of the following: paid social and search, lifecycle and email marketing (Klaviyo or equivalent), affiliate and partnership marketing, and landing-page or offer testing
- Demonstrated ownership of a marketing budget and a revenue or acquisition target, with measurable results you can speak to in detail
- Strong instincts for messaging and creative, paired with the analytical rigor to measure what works and act on it
- Highly organized and self-directed, with the ability to manage multiple initiatives, meet deadlines, and communicate proactively with leadership
- A personal connection to running or the outdoors. Our guests are passionate runners, and understanding that community firsthand is essential to this role
Company Overview