Note: The job is a remote job and is open to candidates in USA. Colliers Engineering & Design is seeking a Marketing Director - Infrastructure to lead the marketing efforts for their Infrastructure Division. This role involves developing and implementing national marketing strategies, collaborating with divisional leadership to align marketing priorities with business objectives, and driving brand growth through effective campaigns and resource allocation.
Responsibilities
- Lead development and implementation of the division’s national marketing strategy, ensuring alignment with firmwide goals and revenue targets by supporting the annual planning cycle
- Partner with divisional leadership to translate strategic business objectives into actionable marketing plans, campaigns, and pursuit priorities
- Oversee marketing planning and resource allocation to ensure effective deployment of staff and investment
- Serve as the senior marketing advisor to divisional leadership, providing insight and recommendations on market positioning, visibility, and brand strategy
- Collaborate with business development and technical leadership to identify key pursuits, shape go/no-go frameworks and strengthen pursuit strategies for high-value opportunities
- Provide leadership and mentorship to regional and senior regional marketing managers, fostering collaboration, accountability, and growth across the national network
- Coordinate with other divisional marketing leaders to ensure consistency in brand, messaging, and processes across the firm
- Guide the creation and execution of major marketing campaigns, conferences, and visibility initiatives that enhance the division’s profile in target markets
- Monitor and interpret market trends, client needs, and competitive dynamics to inform growth and marketing strategies
- Define and track performance metrics for marketing effectiveness, pursuit success, and campaign ROI, adjusting plans based on measurable outcomes
- Partner with firmwide marketing leadership to advance shared systems, processes, and tools that increase efficiency and scalability across all divisions
- Represent marketing within divisional leadership discussions and externally at conferences, client events, and professional associations
Skills
- Experience partnering with Infrastructure engineering teams, with a strong understanding of Infrastructure markets, service lines, and procurement models, including public-sector and programmatic pursuits and the ability to translate complex technical expertise into clear, compelling marketing and growth strategies
- 15+ years of A/E/C marketing leadership experience, engineering preferred, including experience developing national or divisional strategies and managing distributed teams
- Proven ability to lead through influence and drive measurable results to scale
- Exceptional strategic thinking with the ability to align marketing initiatives to divisional and firmwide business goals
- Strong leadership presence with demonstrated success influencing senior leadership and guiding cross-functional teams
- Advanced knowledge of A/E/C marketing principles, industry trends, and client behavior specific to infrastructure
- Skilled in developing and executing national or divisional growth strategies and campaigns
- Adept at analyzing market intelligence and performance data to guide investment and refine strategies
- Proven experience managing distributed teams and promoting collaboration across geographies and divisions/disciplines
- Strong communication and presentation skills with the ability to distill complex ideas into clear, persuasive messages
- Experienced in change management, talent development, and organizational improvement initiatives
- Proficient in CRM systems, marketing analytics, and digital marketing tools
- Highly organized, decisive, and able to balance strategic foresight with operational execution
- Ability to read, write and understand English for purposes of comprehending written job-related communications and verbal instructions and interactions
- CPSM certification strongly preferred
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