Note: The job is a remote job and is open to candidates in USA. Soft Source, Inc is seeking an experienced Marketing Director to lead marketing strategy, brand development, demand generation, and customer acquisition across the United States. The role oversees integrated marketing programs, collaborates with sales and cross-functional teams, manages performance metrics and budgets, and leads marketing team members.
Responsibilities
- Develop and execute integrated marketing strategies aligned with company growth objectives
- Lead brand positioning, messaging, and market development initiatives
- Develop and manage demand-generation and lead-generation programs
- Partner with Sales to improve lead quality, conversion, pipeline generation, and revenue contribution
- Manage marketing campaigns across digital, content, email, social media, events, and other relevant channels
- Establish marketing KPIs, budgets, reporting processes, and performance targets
- Analyze campaign and customer data to identify opportunities for growth and optimization
- Oversee content strategy, including website content, thought leadership, case studies, and marketing materials
- Manage relationships with external agencies, vendors, and marketing partners when applicable
- Lead and mentor marketing team members while establishing clear goals and performance expectations
- Conduct market and competitive research to inform positioning and marketing strategy
- Collaborate with Product and Customer Success teams to support product launches, customer engagement, and retention initiatives
- Present marketing performance, insights, and recommendations to executive leadership
- Continuously test and optimize marketing channels, campaigns, messaging, and customer acquisition strategies
Skills
- 12+ years of experience in marketing, growth, demand generation, or a related field
- 3+ years of experience leading marketing teams or significant marketing programs
- Demonstrated experience developing and executing measurable marketing strategies
- Strong understanding of digital marketing, content strategy, demand generation, and brand development
- Experience managing marketing budgets, KPIs, and performance reporting
- Strong analytical, communication, project management, and leadership skills
- Experience working cross-functionally with Sales, Product, Customer Success, and executive teams
- Ability to manage multiple priorities in a remote and fast-paced environment
- Strong understanding of CRM, marketing automation, analytics, and digital marketing platforms
- Experience in B2B, SaaS, technology, professional services, or another relevant business environment
- Experience with account-based marketing (ABM) and lifecycle marketing
- Familiarity with tools such as HubSpot, Salesforce, Google Analytics, or similar platforms
- Experience developing go-to-market strategies and supporting product launches
- Experience managing agencies, contractors, and external marketing partners
Benefits
- Performance-based incentive opportunities.
- Remote work environment; work location is remote within the United States.
- Paid time off and company holidays.
- Professional development opportunities.
- Benefits may vary based on employment status and location.
Company Overview