Note: The job is a remote job and is open to candidates in USA. Aria InsurTech provides a platform and training programs to help life insurance agents find clients and grow their businesses. The Marketing Director will lead the marketing department, oversee campaigns and content, and be accountable for marketing results and growth.
Responsibilities
- Own the full marketing department: set the plan with our leadership team, carry it out and answer for the results
- Set up and run our paid ads with your team, and keep testing new ones
- Plan and run our email and text campaigns, from a new lead’s first message to their repeat orders
- Run the marketing for our webinars and new product launches, working with our sales team and Director of Product
- Lead our content and social media strategy with your content team
- Handle PR and company communications
- Make sure everything we put out matches our brand and our tone of voice
- Track the KPIs that matter, like cost per lead, cost per sale and return on ad spend, and report them to leadership
- Paid ads. Plan, launch and test our paid ads on platforms like Facebook and Instagram, track what each lead and sale costs, and move budget to the ads that work
- Emails, texts and webinars. Plan the emails and texts we send agents from signup to first order and after, and run the marketing for our webinars and launches. Our copywriter writes them with you, and our GoHighLevel specialist sets them up in GoHighLevel, the software we use for emails, texts and web pages
- Brand and content. Decide how Aria talks to agents and which messages get them to act. Work with your team on our social content, including the videos our CEO films, and review everything before it goes out
- Running the team. Turn the plans you agree on with leadership into clear tasks. Check progress during the week, help anyone who’s stuck, and do the work yourself when needed
- Why it matters. When our marketing works, more agents sign up and buy, and the whole company grows
Skills
- 7+ years in marketing, with at least 3 years leading a team
- You've used paid ads to help scale a business from 7 to 8 figures in revenue
- You've run email and text campaigns that turned leads into buyers
- You write clear, persuasive copy for US buyers
- You can tell a designer exactly what to change and keep the brand consistent
- You know which numbers show whether marketing is working, and you track them closely
- You've worked with GoHighLevel and project tools like [Monday.com](http://Monday.com)
- You speak and write English and Spanish fluently
Benefits
- Fully remote. Work from anywhere in the US or Canada.
- You’ll run your own department, with support from our leadership team.
- You’ll work directly with our CEO and leadership team.
- Your role can grow as the company grows.
Company Overview