Note: The job is a remote job and is open to candidates in USA. StrataTech Education Group is focused on the growth and development of specialized career education schools. They are seeking a Marketing Data Specialist to provide data, analytics, and business intelligence support for student recruitment, primarily serving admissions and marketing teams through reporting and data collection.
Responsibilities
- Design, build, and maintain Power BI dashboards and data models that surface campaign performance, funnel conversion, and recruitment trends for marketing, admissions, and leadership stakeholders
- Write and optimize SQL queries to extract, join, and transform data across CRM, lead-management, and reporting systems
- Deliver end-to-end, data-powered solutions including problem definition, data acquisition, exploration, visualization, and interpretation of results
- Analyze large datasets to monitor campaign performance, identify growth opportunities, and recommend improvements to recruitment efficiency, conversion, and overall campaign performance
- Produce both recurring reporting dashboards and ad hoc analysis in response to stakeholder needs
- Understand and optimize the mechanics and data underpinning each marketing channel and segment
- Ensure accurate, timely inquiry routing through the CRM platform, and proactively troubleshoot perceived data issues
- Own the MAP analytics program, delivering geographic (including zip-code and territory routing) and demographic data intelligence
- Pull data, metrics, and analytics for marketing campaigns, channels, and conversion performance across CRM and lead-management platforms (e.g., LeadSquared, Sparkroom, Nexus) and Power BI
- Serve as the liaison with IT and data-platform/CRM vendors to translate marketing requirements into data needs and reporting tools
- Collaborate with marketing, admissions, operations, IT, leadership, and agency partners to align analytics with business objectives
- Prepare reports on marketing and admissions metrics to optimize performance
Skills
- Associate or bachelor's degree in business, mathematics, finance, computer science, or marketing/data analytics (or equivalent work experience)
- 2–3 years of experience in business, finance, higher education, or marketing analytics (including related internships)
- Demonstrated proficiency building dashboards and reports in Power BI (DAX and data modeling a strong plus)
- Working proficiency in SQL, including writing queries against relational databases to extract and transform data
- Proficiency in data mining, statistical analysis, and data visualization
- Experience with CRM platforms (e.g., Salesforce, LeadSquared) and lead-management systems (e.g., Sparkroom)
- Strong proficiency in the MS Office Suite, including Excel (pivot tables), Word, and PowerPoint
- Excellent analytical, numerical, and critical-thinking skills
- Strong written and verbal communication and presentation skills
- Ability to run, review, and interpret data for stakeholders
Company Overview