Note: The job is a remote job and is open to candidates in USA. OnePay is a consumer fintech and financial services platform serving millions of Americans. OnePay is seeking Marketing Counsel to provide practical legal guidance across marketing, advertising, privacy, promotions, content, partnerships, and AI-enabled workflows while drafting and negotiating related agreements.
Responsibilities
- Advising across the marketing lifecycle. Serve as the primary legal partner to marketing, brand, design, paid media, and product teams, providing practical, real-time counsel that keeps creative and campaigns moving
- Ad tech, privacy, and consumer data. Guide the responsible use of advertising technology, tracking, and consumer data — advising on the state privacy law patchwork (CCPA/CPRA and beyond), PII, targeting, and required disclosures across the ad stack
- Social media, creators, and influencers. Structure and paper creator, influencer, and brand-collaboration relationships, advising on FTC endorsement and disclosure rules, usage and content rights, and platform terms
- Rewards, sweepstakes, contests, and promotions. Design and review rewards programs, sweepstakes, contests, and promotions, including official rules, registration and bonding, and multi-state regulatory compliance
- Affiliate marketing. Advise on and paper affiliate and partner-marketing programs, including disclosures, tracking, and payout structures
- Production and content development. Support production and content development end to end — talent and releases, music and licensing, rights clearances, and production and vendor agreements
- Claim development. Partner with marketing and product on claim development — substantiation, puffery, comparative claims, and disclaimers — to keep messaging both compelling and defensible
- Scaling with AI and better systems. Bring hands-on fluency with AI tools to accelerate contract review, marketing review workflows, knowledge management, and issue-spotting, while maintaining appropriate controls and confidentiality. Build lightweight, stage-appropriate processes and self-serve guidance that let marketing move fast and stay compliant as volume and complexity grow
- Additional duties as assigned by your manager
Skills
- J.D. and active membership in good standing with a U.S. state bar
- 8+ years of legal experience, including at a leading law firm and/or in-house, with at least 6 years focused on marketing, advertising, and/or ad tech law
- Deep, hands-on command of the marketing-legal landscape: advertising and consumer-protection law (FTC Act, UDAAP), promotions and sweepstakes, endorsement and influencer rules, affiliate marketing, and advertising-related privacy (CCPA/CPRA, the state privacy patchwork, PII, and ad tech/tracking)
- A demonstrated history of working directly with C-suite and other executive leadership — influencing decisions, earning trust, and communicating clearly at the highest levels
- Strong drafting and negotiation skills across agency, vendor, talent, and marketing-partnership agreements, with a strong eye for detail
- AI-forward: proficient with AI tooling and genuinely excited to use it thoughtfully to improve the team's velocity and quality
- An act-like-an-owner mentality. We have a bias toward taking action
- A practical, business-first mindset with the ability to weigh legal risk in the context of product, brand, and commercial realities, and to drive toward creative, business-oriented results in a fast-paced, high-pressure environment
- Clear, concise communication across creative, technical, and non-legal audiences, with the ability to influence decision-making at multiple levels
- Intellectually curious, comfortable with ambiguity and risk, and energized by dynamic change. Low ego, high ownership, and strong collaborative instincts — no task is too big or too small
- Prior tech, fintech, or financial services experience, and familiarity with marketing in a regulated industry
- In-house experience at a high-growth consumer brand or platform
Benefits
- Stock options
- Health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US)
- Flexible time off (FTO)
- Opportunities for growth
- A high-growth, mission-driven, inclusive culture where your work has real impact
Company Overview