Note: The job is a remote job and is open to candidates in USA. OpenSesame is the trusted partner for workforce reinvention in the age of AI, delivering integrated software and expert services. The Marketing Coordinator, Events will manage the execution of the company's trade show and live event calendar, focusing on logistics and onsite execution to enhance marketing campaigns and build connections with clients.
Responsibilities
• Plan, manage, and execute OpenSesame’s event calendar, including third-party trade shows and field events
• Translate Integrated Campaigns strategies into actionable event plans - partnering closely with your team members across marketing while aligning directly with Sales, Customer Success, and GTM Operations on audience targeting, messaging, and pipeline goals
• Own all operational details - booth logistics, contract negotiations, venue sourcing, staff scheduling, travel coordination, shipping, promotional materials, and vendor relationships
• Build pre-event prep materials, coordinate booth/meeting staffing schedules, and equip sales representatives and partner managers with the tools and context needed to maximize onsite meetings and follow-ups
• Manage event budgets down to the penny and track key event performance metrics (MQLs, meeting volume, pipeline contribution, cost-per-lead) to report performance against budget and targets for manager review
• Integrate AI tools into your daily workflow to streamline event communications, build promotional copy faster, summarize event takeaways, and optimize event administrative tasks
• Complete onboarding and set up 1:1s with key partners across Integrated Marketing, Sales, RevOps, and Partner teams
• Audit all active and upcoming Q3/Q4 events (live and digital) to understand commitments, contracts, timelines, and deliverables
• Shadow existing tradeshow and event operational workflows, including booth build/breakdown, to learn current tech stack, attribution tags, and CRM handoff points
• Take direct ownership of logistics for our upcoming events already on the calendar
• Fully own the end-to-end execution of trade shows as well as support on field events, ensuring clean tracking, tight vendor management, and seamless pre/post-event sales handoffs
• Standardize the pre-event enablement process for sales reps attending field events (briefing documents, meeting schedules, target account lists)
• Establish a repeatable post-event follow-up rhythm in partnership with demand gen and sales ops to guarantee rapid lead routing and campaign attribution
• Identify one manual event workflow (e.g., vendor communications, attendee follow-up copy, or speaker briefing docs) and implement an AI-driven tool or template to accelerate it
• Contribute event-level performance data and takeaways — pipeline contribution, ROI, and partner participation — to the Q3/Q4 event retrospective
• Provide input on proposed event types, budget needs, and partner opportunities to support the 2027 events strategy
• Formalize a scalable event request and evaluation rubric to help the integrated marketing team evaluate incoming field/partner event opportunities against ideal customer profile (ICP) fit and cost efficiency
Skills
• Proven examples from your career that show you can do this job
• Experience in building systems, driving alignment, and creating impact at scale
• High-energy, detail-oriented approach to project management
• Ability to leverage modern marketing workflows and AI-enabled tools
• Experience in end-to-end event execution, including planning, managing, and executing event calendars
• Strong skills in logistics and vendor management
• Experience in sales and partner enablement
• Ability to manage event budgets and track key performance metrics
• Experience in integrating AI tools into daily workflows
• Self-starter with a track record of delivering excellent results
• Willingness to travel approximately 10 events per year, with each trip typically lasting 3–4 days
Benefits
• Comprehensive medical, dental, and vision coverage
• Flexible PTO
• 401(k) matching
• Incentive stock options
• Volunteer time off
• Employee Resource Groups
• A generous professional development program with dedicated annual time off for learning and growth
Company Overview
• OpenSesame is an e-learning company that provides online training courses for businesses and employees. It was founded in 2011, and is headquartered in Austin, Texas, USA, with a workforce of 201-500 employees. Its website is http://www.OpenSesame.com.