Note: The job is a remote job and is open to candidates in USA. Hay House is a publisher of personal development books, events, and courses, including the faith-centered Grace Corner digital platform. The Marketing & Content Development Manager will lead marketing strategy, content development, and digital product launches across online courses, Bible studies, virtual events, streaming content, and other faith-based experiences. The role will develop integrated campaigns, create promotional content, collaborate with authors and cross-functional teams, and analyze campaign performance.
Responsibilities
- Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings
- Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels
- Partner with Christian authors to develop, pitch, and launch new digital products and experiences
- Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market
- Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials
- Ensure consistent brand messaging and customer experiences across all marketing channels and digital touch points
- Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success
Skills
- Proven digital marketing experience developing and executing integrated marketing campaigns
- Experience launching digital products such as online courses, virtual events, educational programs, memberships, or subscription-based experiences
- Exceptional writing, editing, and storytelling skills with the ability to create compelling content across multiple digital channels
- Strong understanding of product marketing, customer journeys, and content strategy
- Excellent project management and organizational skills with the ability to manage multiple priorities and product launches
- Strong interpersonal and communication skills with experience collaborating across cross-functional teams, authors, and external partners
- Analytical mindset with the ability to evaluate campaign performance and translate insights into actionable recommendations
- Proficiency with project management and collaboration tools such as Asana, Zoom, Box, or similar platforms
- Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice
- Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related discipline
- Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences
- Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media
- Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor's degree in Marketing, Communications, Journalism or equivalent professional experience
- Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred
Benefits
- Remote work
- 4-Day Work Week
- Comprehensive Medical, Dental, and Vision Insurance
- PTO, Pay in Lieu of Time Off, and Shared Leave
- Paid Holidays + Floating Holiday
- 401k Match
- Company paid Short-Term & Long-Term Disability
- Company paid $50K Life/AD&D Insurance
- Emergency Savings Account + Company Contribution
- Flexible Spending
- Gym Membership Discounts
- Professional Development & Education Assistance
- Employee Assistance Program (EAP) for you & family
Company Overview