Note: The job is a remote job and is open to candidates in USA. Datavant is hiring a Campaign Manager, Life Sciences to plan, execute, and optimize integrated marketing campaigns that drive engagement, demand, and pipeline growth across healthcare audiences. The role coordinates campaign delivery across channels and teams, tracks performance, and supports field marketing initiatives.
Responsibilities
- Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
- Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
- Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
- Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
- Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
- Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
- Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
- Support field marketing initiatives such as trade shows, webinars, and provider-facing events
- Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
- Contribute to testing and experimentation efforts to improve campaign performance over time
Skills
- 5 years of experience in marketing, campaign management, or demand generation (B2B preferred)
- Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
- Experience supporting multi-channel marketing campaigns (email, digital, content, events, etc.)
- Analytical mindset with the ability to interpret performance data and generate insights
- Strong written and verbal communication skills
- Ability to collaborate effectively across cross-functional teams, including Sales and Product
- Detail-oriented with a focus on execution excellence
- This job is not eligible for employment sponsorship
- Experience in healthcare, life sciences, or other regulated industries
- Experience supporting or executing field marketing initiatives, including trade shows, conferences, and events
- Familiarity with marketing automation and CRM tools (e.g., Marketo, HubSpot, Salesforce)
- Understanding of B2B buyer journeys and lead lifecycle concepts (MQL, SQL, nurture programs)
Benefits
- Remote work in the United States
Company Overview