Note: The job is a remote job and is open to candidates in USA. AnswersNow is a company advancing accessible autism therapy through a virtual ABA therapy platform designed by clinicians. The Marketing Business Intelligence Analyst will own web development, marketing technology integrations, CRM data flows, and automated analytics pipelines while delivering strategic insights on marketing performance, lead generation, conversion optimization, and sales operations.
Responsibilities
- Serve as the technical owner of the AnswersNow website, using modern JavaScript and HTML inside Webflow to build, maintain, and optimize custom landing pages, dynamic content sections, and user interactions
- Manage and implement tracking pixels, custom scripts, and event tags across the entire site using Google Tag Manager (GTM), ensuring flawless conversion tracking for Google Ads and Meta Ads
- Design, build, and execute structured A/B tests (for headlines, page layouts, and user flows) to continuously improve the conversion rate of web traffic into active clinical leads
- Own the technical integration between Webflow and HubSpot, ensuring all user activities, form submissions, and lead statuses map perfectly and instantaneously
- Design, build, and test high-converting, smart lead capture forms that capture key demographic and insurance details without creating friction for families
- Maintain and build automated data pipelines using SQL, Python, or Databricks to aggregate marketing, CRM (HubSpot), and internal portal data into the central AnswersNow Company Lead Tracker
- Deeply analyze lead volume, CAC trends, channel velocities, and B2B provider referral patterns to proactively pitch optimization ideas and budget shifts directly to the CCO
- Analyze sales representatives' performance against their specific incentive and commission plans to ensure alignment with commercial goals for discussion with sales leadership
Skills
- • 2+ years of experience in marketing operations, business intelligence, or web-focused data analytics
- • Strong front-end coding skills: Proficiency in modern JavaScript and HTML is a strict requirement, specifically applied to custom development and styling within Webflow
- • MarTech Stack Fluency: Deep hands-on experience with HubSpot CRM (integration, field mapping, form building) and Google Tag Manager (GTM)
- • Data Analytics Stack: Intermediate-to-advanced proficiency in SQL and Python with the ability to query databases and run basic ETL/automation scripts
- • Analytical Rigor: Advanced spreadsheet modeling (Excel/Google Sheets) and experience with cloud data infrastructures like Databricks or BI platforms
- • Conversion Optimization Mindset: Prior experience designing and analyzing A/B tests to improve digital funnels
- • Outstanding analytical problem-solving skills: A proven ability to take messy, unstructured multi-channel marketing data and translate it into clear, executive-ready frameworks and strategic recommendations
- • Understanding of client intake funnels, digital acquisition, and multi-touch attribution modeling
- • Comfort operating independently in a fast-paced, high-growth startup environment with evolving priorities
- • Bachelor's degree in computer science, data science, engineering, mathematics, statistics, economics, business analytics, or a related quantitative field
- • Familiarity with digital health, telehealth, or behavioral health services (especially ABA therapy or autism care models)
Benefits
- Fully remote – work from anywhere in the U.S.
- Flexible hours with an async-friendly team culture
Company Overview