Note: The job is a remote job and is open to candidates in USA. FirstIgnite is seeking a detail-oriented Marketing Associate to support marketing initiatives in a fast-paced SaaS environment. The role focuses on campaign execution, demand generation, content development, events, partnerships, brand development, marketing operations, and analytics while collaborating with cross-functional teams.
Responsibilities
- Assist with the planning and execution of marketing campaigns aligned with company goals
- Support the development and adaptation of marketing materials, messaging, and content for different audiences
- Conduct market research to identify customer trends, audience insights, and opportunities for engagement
- Collaborate with the marketing team to ensure consistent brand messaging across channels
- Support lead generation initiatives through email campaigns, social media, webinars, and digital marketing efforts
- Assist Sales with marketing collateral, campaign materials, presentations, and customer-facing resources
- Help maintain marketing workflows and support lead nurturing activities throughout the customer journey
- Track campaign activity and provide insights on performance and engagement
- Support planning and execution of conferences, webinars, industry events, and community initiatives
- Assist with pre-event promotion, event coordination, and post-event follow-up activities
- Help maintain relationships with industry organizations, partners, and higher education communities
- Support initiatives that increase FirstIgnite’s visibility within the innovation and research ecosystem
- Assist in creating and updating marketing content, including blogs, newsletters, case studies, customer stories, social media posts, and presentations
- Support customer advocacy and thought leadership initiatives
- Ensure marketing materials align with company branding and messaging guidelines
- Assist with website updates and content management
- Maintain marketing calendars, project trackers, and campaign documentation
- Support reporting efforts by tracking campaign performance, engagement metrics, and marketing activities
- Assist with analyzing campaign results and identifying opportunities for improvement
- Support marketing technology platforms and tools, including CRM, email marketing, webinar, and automation systems
Skills
- • 4-6 years of experience in marketing, digital marketing, content marketing, field marketing, or a closely related role
- • Experience supporting B2B marketing initiatives, preferably within SaaS or technology companies
- • Familiarity with marketing tools such as Mailmodo, Livestorm, Figma, LinkedIn Campaign Manager, email marketing platforms, webinar platforms, and other digital marketing tools
- • Strong written and verbal communication skills
- • Excellent organization and project management skills with attention to detail
- • Ability to collaborate effectively with cross-functional teams
- • Comfortable working independently and managing multiple priorities in a remote environment
- • Creative mindset with an interest in learning and contributing to marketing initiatives
- • Experience supporting marketing efforts for SaaS, technology, higher education, research, or innovation-focused organizations
- • Experience assisting with conferences, trade shows, webinars, or industry events
- • Familiarity with B2B marketing strategies and customer engagement programs
- • Interest in emerging technology and innovation ecosystems
Benefits
- Full-time, remote-first position
- Unlimited paid time off policy
- Health insurance benefits
- Dental insurance benefits
- Vision insurance benefits
Company Overview