Note: The job is a remote job and is open to candidates in USA. ZBiotics is a company that develops genetically engineered probiotics designed to improve daily life and support microbiome health. The Marketing Analytics Lead will serve as the analytical engine for growth marketing, owning marketing data infrastructure, dashboards, attribution, experimentation, forecasting, and performance analysis across DTC and Amazon. The role will also support qualitative research and develop measurement frameworks for incrementality, media mix, and brand impact.
Responsibilities
- Own marketing analytics across DTC and Amazon, including paid acquisition, retention, LTV, and channel-level performance
- Build and maintain attribution models for DTC acquisition that account for multi-touch and organic effects—not just last-click
- Analyze Amazon performance data including traffic, conversion, ad spend efficiency, and organic/paid contribution
- Identify performance trends and surface actionable insights to growth leads on a regular cadence
- Support the Growth Marketing and Ecommerce teams on the design and analysis of A/B and multivariate tests across paid channels, email, website, and Amazon storefronts
- Set standards for test design, sample sizing, and statistical significance across the marketing team
- Be the resident expert on when a test result is meaningful and when it isn't—and communicate that clearly
- Support the ecommerce team on updating Marketing on website and digital storefront performance analysis
- Track and report on conversion funnel metrics, site behavior, and the impact of UX or merchandising changes
- Support testing initiatives on-site and on Amazon, including landing page tests and product detail page optimization
- Support the CMO and VP of Growth in the monthly revenue forecasting cycle — pulling and organizing upstream inputs, updating the growth model, and flagging anomalies or trends that warrant a closer look
- The goal is to make forecasting faster and more data-driven, not to hand off ownership of the forecast; the CMO and VP of Growth retain that
- Build enough context in the model to contribute a point of view on channel-level inputs and their downstream effects on revenue
- Maintain model hygiene and QA for the Marketing Updates section. Propose and implement improvements to make the growth model more streamlined and user-friendly
- As ZBiotics stands up an incrementality testing platform, take ownership of running and interpreting that tool
- Use incrementality results to inform channel investment decisions and validate or challenge attribution models
- Partner with growth leadership to build toward a media mix model that gives us a durable, cross-channel view of how marketing dollars drive revenue
- Connect and maintain marketing data sources to build unified performance dashboards—reducing reliance on manual pulls and one-off reports
- Automate the weekly performance reporting process for growth leads, who currently pull from multiple platforms and reconcile data manually
- Document data pipelines and definitions so that dashboards are trustworthy and self-service for the team
- Consult the central Data & Analytics team on any data infrastructure you're building or modifying, and align on shared standards where appropriate
- Partner with our Insights Lead to support qualitative research initiatives including surveys, interviews, and focus groups
- Help design research instruments that avoid leading questions and minimize response bias
- Assist in analyzing qualitative data and translating findings into clear, evidence-based conclusions
- Interest and a willingness to learn matters more than existing experience
- Help develop frameworks for measuring the downstream effects of brand awareness and brand equity campaigns—channels where ROI doesn't show up immediately in last-click data
- Draw on existing methodologies (brand lift studies, long-lag attribution, econometric modeling) to give the team confidence in brand investments even when perfect measurement isn't possible
- This is a genuinely challenging measurement problem with no industry-standard answer - we expect this role to bring a point of view and help us build what’s right for our business
Skills
- * Mid-senior level experience in marketing analytics or growth analytics at a DTC or ecommerce brand
- * Strong command of DTC acquisition data: attribution, CAC, ROAS, and what each does and doesn't tell you
- * Expert-level fluency in A/B testing: experiment design, power analysis, statistical significance, and communicating results to non-technical stakeholders
- * Experience building and maintaining marketing dashboards and connecting data sources (e.g., using tools like Looker, Tableau, Supermetrics, Hex, or similar)
- * Proficiency in SQL; comfort with Python or R is a strong plus
- * Experience with retention and LTV analysis, including cohort modeling
- * Strong written and verbal communication—you can explain what the data means, not just what it says
- * An interest in building expertise in qualitative research methodologies and analysis
- * Familiarity with Amazon marketing and sales data (Seller Central, Brand Analytics, AMC, or similar) is a plus; for someone with DTC experience, it's not hard to learn
- * Experience in qualitative research methods (surveys, user interviews, focus groups)
- * Familiarity with incrementality testing platforms (Northbeam, Haus, Triple Whale Compass, or similar)
- * Experience building or contributing to media mix models
- * Background in consumer packaged goods (CPG) or subscription commerce
- * Experience with brand measurement frameworks—brand lift, awareness-to-conversion modeling, or long-lag attribution
- * Comfort with data pipeline or automation tooling (dbt, Fivetran, Zapier, etc.)
- * Experience working in a startup or small-team environment where scope is broad and resourcefulness counts
Benefits
- Health / dental
- 401(k) matching
- A flexible, unlimited paid time off policy
- 16 weeks fully paid parental leave
- A home office stipend
- Transit benefits for those in the San Francisco Bay Area
- Access to co-working office space if located in or visiting San Francisco
- Additional equity
Company Overview