Note: The job is a remote job and is open to candidates in USA. Rankings.io helps elite law firms dominate their markets through SEO, paid media, and data-driven strategy. The Marketing Analytics Implementation Specialist will ensure marketing touchpoints are accurately tracked, validated, and connected to downstream intake and revenue across websites, advertising platforms, and CRM systems.
Responsibilities
- Maintain and evolve our multi-touch attribution framework across paid media, organic, social, website interactions, phone calls, and CRM intake workflows
- Define and enforce channel classification rules, naming conventions, and lead source hierarchies
- Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for Account Managers and Project Managers
- Configure conversion events, parameters, and user properties to support multi-touch attribution
- Maintain cross-domain tracking and resolve session stitching issues
- Troubleshoot UTM and traffic inconsistencies
- Implement and maintain platform tracking: enhanced conversions, CAPI, offline conversion imports, click IDs, and lead form tracking
- Ensure tracking alignment across platforms, GA4, and CRM systems
- Ensure tracking alignment across platforms, GA4, and CRM systems
- Collaborate with developers on data-layer enhancements, tagging updates, and server-side tracking setups
- Test form submissions, CTAs, button clicks, and intake pathways (both desktop and mobile)
- Validate dynamic phone numbers, call tracking scripts, and funnel UX that affects attribution accuracy
- Configure CallRail numbers, source pools, routing logic, recording settings, and integrations with CRMs and ad platforms
- Validate that calls are properly attributed, tagged, and passed into CRMs and ad platforms for offline conversion uploads
- Monitor and resolve discrepancies in call tracking data versus CRM or GA4
- Ensure attribution continuity from first touch through intake and revenue events
- Map CRM fields to channel attribution fields (source, medium, campaign, keyword, etc.)
- Maintain automations for pushing/pulling lead, call, and revenue data between CRMs and ad platforms
- Audit intake workflows and troubleshoot attribution breaks inside CRM environments
- Use Zapier and direct APIs to build reliable, fault-tolerant attribution pipelines
- Maintain automation logic for lead source stamping, multi-touch timeline enrichment, offline conversion and revenue uploads, and Data synchronization across web, CRM, and advertising platforms
- Partner closely with BI and IT teams to ensure data flows match warehouse and reporting requirements
- Conduct routine testing of all lead forms, calendars, chat widgets, and mobile experience tracking
- Monitor and validate phone numbers, call routing, and dynamic number insertion
- Implement and maintain spam detection and prevention setups (CAPTCHAs, bot filters, honey pots, gating logic, blacklists)
- Identify and remediate tracking breaks caused by website changes, CRM updates, ad platform changes, or automation failures
- Document testing procedures and maintain a clear log of tracking validations and failures
- Work with other Attribution Specialists to maintain consistent tracking for all clients
- Work with Business Intelligence Specialists and Data Specialists to ensure data governance and data clarity are maintained
- Work with Account Managers and Project Managers to ensure we are all aligned on tracking
Skills
- This role requires substantial overlap with US Central and/or Eastern Time business hours to support collaboration and communication with team members and stakeholders
- Ability to work independently and manage priorities in a remote environment
- 3+ years in an attribution, analytics, or digital measurement role
- Strong experience with GA4, platform pixels, enhanced conversions, CAPI, and cross-channel attribution workflows
- Familiarity with LeadDocket, Clio, HubSpot, and/or Salesforce
- Proficiency with Zapier, APIs, and webhook-driven data flows
- Experience troubleshooting form tracking, phone tracking, and intake system attribution
- Detail-oriented with excellent problem-solving and communication skills
- As a condition of this role, employees and contractors must install and maintain Huntress, our endpoint security software, on any computer used to access company systems
- Candidates must be willing and able to meet this security requirement for the duration of their employment or engagement
- Agency or legal marketing experience is preferred but not required
Benefits
- Fully Remote
- Long-term engagement opportunity
Company Overview