Note: The job is a remote job and is open to candidates in USA. MSC Cruises, the world’s fastest-growing cruise brand, is seeking a Marketing Analytics Contractor to join our South Florida–based North America Marketing team. In this role, you will support marketing analytics re-baselining initiatives by aligning metric definitions, validating performance data across marketing platforms, and reconciling metrics between legacy and newly implemented applications.
Responsibilities
- Define, align, and document marketing metric definitions across Marketo, Google Analytics, Adobe Journey Optimizer (AJO), Adobe Analytics, and other marketing platforms to ensure consistent and reliable performance measurement
- Audit and document email, SMS, and digital channel tracking methodologies, including channel-grouping and attribution logic, to ensure consistent measurement and reporting across analytics platforms
- Execute dual-tracking, testing, and validation between legacy and new platforms, including Marketo and AJO, to identify variances, reconcile results, and validate data accuracy throughout platform migrations
- Compare and reconcile performance metrics across legacy and newly implemented marketing applications, with a focus on email, SMS, web, and other digital marketing channels
- Analyze and validate web analytics data during the transition from Google Analytics to Adobe Analytics, identify differences in tracking and reporting methodologies, and recommend strategies to resolve discrepancies
- Develop and maintain reconciliation dashboards and reporting tools that normalize metrics across platforms and provide stakeholders with a consistent view of marketing performance
- Leverage existing Power BI dashboards, reports, and data assets to analyze performance trends, investigate anomalies, and identify measurement or data-quality issues
- Design and build dashboards, scorecards, and analytical reports that provide visibility into testing outcomes, platform migration progress, data reconciliation, and overall marketing performance
- Identify data-quality issues, tracking gaps, attribution discrepancies, and reporting inconsistencies. Partner with internal teams to conduct root-cause analysis and recommend corrective actions
- Translate analytical findings into clear insights and recommendations, and present results to Direct Marketing, Analytics, and other key stakeholders to support business and technology decisions
- Collaborate with cross-functional teams across Marketing, Analytics, Technology, and Data to establish and maintain accurate tracking, reporting, attribution, and measurement frameworks throughout marketing technology migrations and optimization initiatives
Skills
- Bachelor's degree in Marketing, Business Analytics, Statistics, Information Systems, Data Science, or a related field
- 7+ years of experience in marketing analytics, digital analytics, business intelligence, data analysis, or related fields
- Hands-on experience with marketing automation and customer engagement platforms such as Marketo and Adobe Journey Optimizer (AJO)
- Strong understanding of email, SMS, web, and digital marketing performance metrics and measurement frameworks
- Experience supporting marketing technology migrations, platform transitions, or large-scale analytics transformation initiatives
- Demonstrated experience comparing, reconciling, and validating data across multiple marketing and analytics systems
- Hands-on experience with web analytics platforms including Google Analytics and Adobe Analytics, with a strong understanding of tracking methodologies and metric definitions
- Advanced proficiency in Power BI, including dashboard development, data modeling, data visualization, and performance reporting
- Strong SQL skills with the ability to query, validate, reconcile, and analyze large datasets from multiple sources
- Advanced Microsoft Excel skills, including data analysis, pivot tables, lookups, reconciliation, and reporting
- Experience designing and executing data validation, QA testing, and measurement audits to identify reporting discrepancies and ensure data integrity
- Strong analytical and critical thinking skills with exceptional attention to detail and a commitment to data accuracy
- Ability to translate complex analytical findings into clear, actionable insights and recommendations for business stakeholders
- Strong presentation and communication skills with experience delivering findings to marketing, analytics, and cross-functional teams
- Self-starter with the ability to work independently, manage multiple priorities, and thrive in a fast-paced environment
- US Passport or US Permanent Residents
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